Anta sports shoes and other labor-intensive industries

Anta sports shoes and other labor-intensive industries With the downturn in industrial development this year, the transition is also a way to change the heavy development.

Traditional industries can also produce high-end products through technological innovation and transformation and upgrading. Hengan, Anta, Lilang, 361th... As representatives of traditional industries, they have successfully promoted the transformation and upgrading of enterprises and seized the commanding heights of the industry by strengthening independent innovation, introducing high-end equipment and cultivating senior talents.

On April 4th this year, Governor Su Shulin stated: “Anta is a benchmark for China's sports footwear market. To continue to develop its hegemonic status, it must be transformed and upgraded. Fortunately, Anta has taken another new step.” Related experts in the industry It is also believed that the Anta road is not only a model for the successful transformation of labor-intensive enterprises in the private economy in Fujian, but also a lesson to be learned from the transition from labor-intensive to technology-intensive transformation of the private economy in the future.

As an industry leader in China's sporting goods industry, Anta continues to strengthen its internal design and R&D capabilities. Their design team is not only from mainland China, but also from Japan, South Korea, Italy, the United States and other parts of the world, and established with the United States, Europe, Japan, etc. Joint research and development agency. To enhance product differentiation and functionality, advanced technologies from DuPont, 3M, and Outlast Technologies have also been applied to Anta products. The upgrading of technology has enabled ANTA's products to continue to dominate the high-end market.

The industry is increasingly high-end and cannot be supported by excellent talents. In addition to introducing high-end talents to the outside world, school-enterprise cooperation has become the most common talent-training model for Jinjiang enterprises. Brand companies such as Anta Class and Special Class have established their own talent training classes in colleges and universities.

In addition, many companies also regularly invite well-known experts to the company to carry out various types of training and seminars in order to improve the company's competitiveness and the basic quality of employees. There are also some companies that have expanded the horizons of imported talents abroad by establishing high-end talent introduction mechanisms.

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