Employee culture transforms corporate culture, high-end professional suits are favored

What are the requirements for a successful company?


Excellent products, excellent service - this is the answer that most people want. However, under modern management concepts and technological conditions, enterprise competition exists not only in hardware quality and customer service, but also in the face of homogeneity, the company’s social image and corporate culture will become the key to obtaining competitive advantages. Only “internal and external "From the corporate product to the corporate image, we have reached a high standard to enable our customers to maintain a long-term sense of trust and to remain unbeaten in the competition. This is what we call the "image determines the influence." This is also the important reason why current enterprises attach importance to the professional suit culture and gradually increase the quality requirements of the professional wear. Because business wear is the first business card of corporate identity!


Almost all business operators in the world are aware that employees wearing uniform clothing can increase their internal cohesion and increase their sense of responsibility, help improve their overall appearance and cultural image, and directly enhance their competitiveness. In the experience of participating in the world's competition in several traditional industries such as finance and energy, it has been recognized that employees' dress is an important part of the company's visual system, so the choice of clothing has a certain degree of professionalism. And more emerging companies, such as advertising, IT, etc., also need a "soft business card" that can visually represent corporate image. According to psychological theory, clothing has a psychological effect that cannot be ignored. Classic dresses give the company a solid impression. Fashion dresses demonstrate vitality, self-confidence and pursuit of progress. Personalized dress is undoubtedly the best endorsement of corporate creativity...


The deeper the understanding, the higher the pursuit. Therefore, when many companies unify their customized professional suits, they not only consider “unity”, but also start to pursue the quality of professional suits, hoping to further enhance the company’s good image through the improvement of the dress quality. . A person in charge of a business enterprise in Chongqing once disclosed that although the company’s quotations are far lower than other bidders, they still cannot get orders, because the customer companies clearly stated that they should be well-known companies in the field of professional suits. They think that well-known companies are in the quality of clothing. It can be guaranteed more.


It is not difficult to see from the above example that the quality of the suit has become an important factor affecting the choice of the company. So where does the quality come from? The excellent quality of the suit is intuitively reflected in the fabric, craftsmanship, and design style of the suit itself, as well as the service capabilities of the brand. Taking BONO, a well-known professional suit custom brand, as an example, BONO insists on creating a high-quality suit line from the beginning of its creation and uses “advantage stems from quality” as a label of the company. In the past ten years, the company has continuously innovated in design and constantly innovated in process technology. The quality of the extremely high suit has won the favor of more than 40,000 large-scale systems, enterprises, and public institutions such as finance, power, tobacco, energy, communications, insurance, and transportation across the country, providing them with high-end packaging services.


The accomplishment of BONO's outstanding performance of high-quality suits lies in the fact that the “tailor-made” service has been done to the extreme. Tailored is a high-quality service based on the high quality of the product itself. The “tailor-made” service started from the design process and fully integrated the corporate image into the apparel. The integration of VI and CI elements, the matching of colors, the styling of the style and the version, etc., have demonstrated the corporate image and content. At the same time, it also responded to the need for differentiation and individualization in different industries. It can be said that BONO has made professional suits a display of corporate image activities, allowing employees to be as confident and attractive as the models on stage at work.


BONO has strict control over the quality of suits. First, BONO selects suit fabrics, because it has a very high degree of sensitivity to the industry's characteristics, and can accurately grasp the style of various customers, so that it can properly integrate fashion trends, research and development of special style Fabrics, coupled with BONO's cooperation with leading brands such as Zegna, strive to provide customers with the best quality fabrics. In terms of craftsmanship, BONO has sharply gained insights into the inadequacies of domestic suit technology and, in order to make up for deficiencies, hired Giovani Neglia, the world's top Italian craftsman, to create high-end models that meet China's human body features on the basis of the classic Italian version. Professional suit version, so that the wearing is more beautiful and comfortable. It can thus be seen that the heavy-duty clothing brand is meticulous, meticulous and meticulous in pursuit of extraordinary excellence, whether it is a nail, a buckle or a needle.


High-quality professional suits, internal, beautiful and comfortable and make employees satisfied; external, more professional refinement and excellent corporate image worthy of customer trust.