Shenzhen Yong Wei Fashion Co., Ltd. is a comprehensive enterprise that integrates product development, design, production, and marketing, fully managing the "AVIVI" Ya Weiwei international brand chain in China. The company has built a strong team of designers from around the world, including Hong Kong and mainland China, bringing in advanced international marketing concepts and implementing the CIS brand strategy to lay a solid foundation for long-term brand growth. A nationwide marketing network has been established, covering provinces such as Guangdong, Guangxi, Hunan, Hubei, Sichuan, Chongqing, Fujian, Jiangxi, Yunnan, Jiangsu, Zhejiang, Henan, Anhui, Beijing, Tianjin, Xinjiang, and Jilin.
To further enhance its operations, the company is continuously integrating resources and adopting new strategies to strengthen its franchise system. On one hand, it is increasing support and services for franchisees by offering standardized, practical, and direct management solutions, along with a full range of comprehensive services. On the other hand, it is focusing on enhancing product competitiveness and carefully managing the national sales network. The company selects high-standard customers and standardizes franchisee operations to ensure higher returns, better quality products, and improved customer service, thus creating an efficient and interactive business model.
AVIVI, the Chinese transliteration of Aviva, symbolizes a beautiful spring. Launched in the 1980s as a fresh brand in Hong Kong, it has now been operating for 18 years. Rooted in the emerging Oriental fashion culture, AVIVI blends romantic European urban styles with the idea of bringing high-end fashion through attractive designs and the charm of Eastern women. It targets modern urban women aged 25–35, combining fashion aesthetics with a comfortable lifestyle.
In terms of design, AVIVI makes full use of elements and techniques from Japan and South Korea, emphasizing the perfect balance between fashion and comfort. Its product lines are smooth and natural, elegant yet subtle, stylish without being flashy—capturing the refined attitude of urban beauty. The brand offers a wide range of products, including shirts, dresses, pants, vests, T-shirts, sweaters, windbreakers, suits, coats, denim, handbags, scarves, bags, shoes, hats, bib necklaces, pearl flowers, and brooches.
The price range of AVIVI products is between 200–600 yuan for spring and summer collections, while autumn and winter items range from 200–1,280 yuan. The brand uses premium fabrics such as chiffon, natural cotton, hemp, and silk, introducing nearly 800 new models each year. With colorful clothing styles, AVIVI caters to various life situations—whether at work, on a date, going out, or attending a party—offering the most intimate and suitable choices for every woman.
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