Shenzhen Yong Wei Fashion Co., Ltd. is a comprehensive enterprise that integrates product development, design, production, and marketing, fully responsible for the brand management of the international "AVIVI" Ya Weiwei chain in China. The company has gathered a strong team of designers from overseas, Hong Kong, and the mainland, bringing in advanced international marketing concepts and implementing the CIS brand strategy to lay a solid foundation for long-term brand growth. A nationwide marketing network has been established, covering Guangdong, Guangxi, Hunan, Hubei, Sichuan, Chongqing, Fujian, Jiangxi, Yunnan, Jiangsu, Zhejiang, Henan, Anhui, Beijing, Tianjin, Xinjiang, and Jilin.
To further strengthen its chain system, the company is continuously integrating resources and implementing new strategies. On one hand, it is increasing support and services for franchisees by offering standardized, practical, and direct management solutions along with a full range of comprehensive services. On the other hand, it is enhancing the core competitiveness of its products, carefully managing the national sales network, and selecting high-standard customers. Through efficient franchisee operations, it ensures high returns for partners, delivers higher quality products, and provides excellent consumer feedback and service, thus achieving an efficient and interactive business model.
The name "AVIVI" is a Chinese transliteration of "Aviva," symbolizing a beautiful spring. Launched in the 1980s as a fresh brand in Hong Kong, it has now been developing for 18 years. Rooted in the emerging Oriental fashion culture, AVIVI blends romantic European urban style with the idea of bringing high-end fashion through attractive designs and the charm of Oriental women. It targets modern urban women aged 25 to 35, focusing on combining fashion aesthetics with a comfortable lifestyle.
In terms of design, AVIVI makes full use of elements and techniques from Japan and South Korea, emphasizing the perfect blend of fashion and comfort. Its product lines are smooth, natural, elegant, and subtle without being obvious, embodying a sophisticated yet not pretentious attitude toward life. AVIVI offers a wide range of products, including shirts, dresses, pants, vests, T-shirts, sweaters, windbreakers, suits, coats, denim, handbags, scarves, bags, shoes, hats, bib necklaces, pearl flowers, and brooches. The main price range is between 200-600 yuan for spring and summer collections, while autumn and winter items range from 200-1280 yuan.
The brand uses high-quality foreign fabrics such as chiffon, natural cotton, hemp, and silk, introducing nearly 800 new models each year. Whether for work, dates, outings, or parties, AVIVI offers the most suitable choices, making every urban woman feel confident and stylish in her own unique way.
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