Giorgio Armani is expanding his brand into new markets, with more and more products bearing his name. Following the launch of Giorgio Armani’s cell phone and hotel, the fashion icon is now set to enter the sports footwear market. This move comes as part of a broader strategy to reach younger consumers and diversify his brand's presence.
On January 15th, in Milan, Italy, Giorgio Armani and Reebok announced a collaboration aimed at creating stylish and sporty products. While some analysts believe Reebok may benefit the most from this partnership, others warn that Armani’s brand value could be diluted by associating with a less prominent sportswear brand. The alliance will see the release of a new product line called “EA7/Reebok,†which is part of Emporio Armani’s movement-focused collection.
The collaboration is expected to last for several years, with the products available in Emporio Armani stores, select Reebok concept stores, and other retail outlets starting in July. However, not everyone is convinced about the success of this partnership. Partner Wang Dehong expressed skepticism, stating that while strong collaborations can lead to mutual benefits, this one might not deliver the expected results.
Armani has previously partnered with Samsung and Microsoft to launch a branded mobile phone, and in 2009, he also launched the first Armani Hotel within the Burj Khalifa in Dubai. These ventures show his ambition to extend his luxury brand beyond fashion into technology and hospitality.
Wang Dehong pointed out that successful cross-brand collaborations usually involve industry leaders. In contrast, Reebok is not as dominant globally as Samsung or the Burj Khalifa, and its position in markets like China is relatively weaker. He believes that partnering with a second-tier brand like Reebok could weaken the perception of Giorgio Armani’s high-end image.
According to Adidas’ financial report in November 2009, Reebok’s sales declined significantly during the period, with a 9% drop in revenue after adjusting for currency fluctuations. Despite this, Reebok’s chairman, Uli Becker, remains optimistic, believing that combining Armani’s design flair with Reebok’s sports expertise could create a stronger presence in the fashion sportswear market.
After facing challenges from the global financial crisis, Giorgio Armani is looking to reinforce his brand’s value and boost revenue. While his overall income has grown, pre-tax profits dropped in 2008. Analysts suggest that the partnership with Reebok is a strategic move to increase brand visibility and attract new customers who may not have previously considered Armani’s products.
We have a various printing pin badge,It can made of Zinc alloy, Steel, Brass, Aluminum etc. Plating Nickel or Anti-Nickel, Black, Golden, Silver, Metal colors, rainbow color etc.customized logos and designs are welcomed, Logo Silk or Pad printing,Paper sticker + epoxy dome, offset printing,Heat transfer, Punch etc,
Function and Use: Pin on clothes or magnet on clothes, and used for promotion gift and giveaway gift,or other business souvenir gifts.
Custom Metal Pin Badge,Pin Badge Custom Metal,Personalised Pin Badge,Printing Pin Badge Metal
Shenzhen MingFeng Art & Craft Products CO., LTD. , https://www.mf-gift.com