Deer has long been a symbol of good luck and happiness in ancient traditions. Recently, "Autumn Deer," the leading brand in home-service industry, celebrated its 20th anniversary with a grand event titled "Home Enjoy 20 Years" at the Phoenix Hotel. The event attracted high-level officials from the China Textile Industry Association, China Textile Commerce Association, and the China Household Service Professional Association, along with leaders from Fanglukun and Fang Junkai, as well as nearly 600 distributors from across the country. Over 30 major domestic media outlets were also present, highlighting the significance of this milestone.
The celebration featured an impressive stage setup with dazzling lighting, emotional songs, and magical performances that showcased the theme of "Home Enjoy 20 Years"—a blend of fashion, joy, atmosphere, and warmth. Guests were treated to a feast for both the eyes and ears, and the evening reached its emotional peak with a group performance of the "Autumn Deer Song," which brought tears to many eyes and filled the venue with a deep sense of warmth and nostalgia.
Since its establishment, Autumn Deer has been committed to building a "self-cultivation Sijia Shou Love" home culture, aiming to create a more comfortable and loving living environment. The founder has always adhered to the philosophy of "hard work, pragmatism, pioneering spirit, and innovation," overcoming challenges and steadily leading the trend in China's home textile industry over the past two decades. This 20-year journey reflects not only the growth of Autumn Deer but also the rapid development of the entire home textile sector in China.
Autumn Deer continues to focus on home service as its core strategy, promoting a multi-brand chain development approach. It advocates the concept of "enjoying life, feeling comfortable at home." The brand has partnered with well-known names such as Your Posture, Dream Partner, and Lennon Child, and its products are now sold in over ten countries, including the United States, Canada, and Western Europe. Consumers appreciate the brand for its unique style, excellent craftsmanship, and comfortable fabrics, which bring a new lifestyle concept to modern urban families.
Guangdong Qiulu Industrial Co., Ltd., the parent company of Autumn Deer, has received numerous awards and social recognition. In 2008, it was honored as a "Veteran Brand in China's Home Service Industry" and "Brand-Name Products in Guangdong." It also won the "Top Ten Well-Known Brands in Guangzhou" and the "Best Image Design Award." Today, the company has grown into a large-scale home-service brand integrating design, R&D, production, supply, marketing, and management. It has established large industrial parks in Guangzhou and Shantou, marking its strong presence in the market.
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