“Fast fashion” brand added new army to the army

Following the completion of the adjustment of product structure, the domestic well-known clothing brand Eminu Eminu announced its entry into “Fast Fashion”, further expanding the field of apparel with a new fashion concept, and announced the development plan for the future 5 to 10 years of Eminu fashion apparel. A new fashion style - lifestyle and fashion trend series.

As a leading apparel brand company in China, Eminou’s move has aroused widespread attention both inside and outside the industry. Before this time, many domestic big-name companies suffered from a high inventory crisis because of Zara's "fast fashion" brand model. Even the Meibang clothing that has been on the battlefield for several decades has suffered crises, and the Meibang economic chain has not yet been adjusted.

However, according to the relevant person in charge of Eminu, said: “We are confident that we will give the industry a new sense of fashion! The launch of Emily’s two fashion styles indicates that Emily is in the process of strategic adjustment of casual style to fashion style. Take a solid step forward."

It is reported that the strategic adjustment of Eminu presented two major features: First, in the brand operation method, Eminou began to step out of the shadow of the traditional "order system" and began to approach the "fast fashion" model; In terms of product selection, Eimuro invited high profile fashion consultancy companies in Europe, Japan and Hong Kong to sort out their products, completely subverting the old product structure, and promoting the product structure of “main line and express line” with market buyers. system.

"Emino Eminu launched a fashion style, mainly due to the high status of the Emily brand image in the post-80s, which has become the benchmark for this group to choose the clothing brand. According to the current market position, this is now The crowds have higher requirements for fashion choices, and the casual dress style has become increasingly declining in their hearts, said the person in charge.

In terms of style orientation, “life fashion apparel” emphasizes naturalization, randomness, and daily life. Emphasis is on free and easy urban life. Its style is more fashionable than casual wear, more fashionable than business wear, and more stable than fashion. "Fashion fashion apparel" emphasizes individuality, avant-garde, and non-different, emphasizing trendy and tasteful fashion. Its style is more personalized than casual wear, and it is more avant-garde than fashion and more stable than avant-garde.

In product design, "life style clothing" and "fashion clothing" have also revolutionized the design of traditional clothing. It broke the designer's closed doors and made clothes, design ideas unpredictable, resulting in clothing can only be displayed on the T station, simply can not be accepted by consumers. The design of "Lifestyle Costume" is no longer based on various T-Taiwan fashion press conferences. It requires designers to step out of the door and explore the streets, bars, shopping streets, clubs and other popular places in Europe, America, Japan, South Korea and other developed countries. The fashion elements that are most popular and appropriate for the public during the season are quickly transformed into apparel products.

“Eminu” is a high-grade fashion and casual wear brand successfully operated by Hongyue. Since its establishment in 1996, it has been moving towards the development goal of “building the first brand of Chinese fashion casual wear” for more than ten years. It has taken the lead in introducing the “franchise” model in the domestic apparel industry, and has taken the road of brand chain management. With its “strong strength, "High-quality products, perfect services, and a unified image" have won the recognition and recognition of our customers and have a high reputation among consumers.

At present, the "Eminu" brand has set up three branches in 28 provinces and cities across the country, and has more than 20 distributors. It has opened more than 2,000 specialty stores; its huge sales network covers China, Taiwan, the Middle East, and Southeast Asia. Most areas.

In order to inject vitality into the brand and transmit the brand concept, Eminu Eminu has hired film and television singers An Zaixu, Feng Delun, Hong Kong's Emperor Yi Rong Joe, idol man group B0Y'Z, youth idol superstar Ming Dao, and popular movie star Xiao Mi Yang Hou to speak for the product. For a long period of time, Eminus has been committed to creating a new attitude towards life and a new philosophy of life - to dare to explore, to practice, to break the routine, and create new popular styles. New combinations, new techniques, new fashion and leisure, interpretation of new visual experience.