[China Glass Network] If the traditional hard advertisement is the Shaolin effort of the foreign family; then the soft text of the Internet era is the cotton-filled needle, the soft-hard-and-soft, the internal and external repairs, and the more powerful marketing means. So, what is the meaning of soft-text marketing in the Internet era?
1. Respond to traditional hard advertising to improve the advertising aggregation effect
Advertising has hard advertising and soft advertising. Traditional marketing has almost 100% competition in the choice of advertising methods, but there is almost no use of soft advertising. This stems from the lack of understanding of soft text marketing. As a snow-covered sword, there is no light day. The advent of the Internet era has introduced a convenient and high-speed channel for the channels of traditional products, and has also cultivated new consumer spending habits—online information and online shopping. Therefore, traditional enterprises must target the vastness of the Internet. Space for marketing, and soft text marketing is a tailored approach. If the traditional channel is combined with the Internet channel, the soft text and the hard advertisement echo each other, and the online and offline combination will make the advertising aggregation effect very obvious. It is conceivable that when consumers see advertisements in the real life, when they are ready to check the product-related information on the computer, if they can search a lot of positive information about the products, the promotion effect on sales is very great.
2. Reduce the cost of publicity and promotion, increase the visibility of the company, and establish a brand
As mentioned earlier, the cost of soft-text marketing from soft-book planning to execution is much lower than the cost of traditional marketing. If enterprises can specifically screen traditional marketing methods and redistribute the proportion of traditional marketing and network marketing funds, it is believed that not only can the marketing effect be improved, but also the promotion and promotion costs can be reduced. Especially for those enterprises with insufficient financial strength and early stage of business, soft-text marketing is cost-saving, and establishing a network brand is not a good choice.
3. Promote corporate websites, increase website traffic, and promote online transactions
Soft-text marketing can not only educate consumers on the product, but also promote offline marketing, save marketing and promotion costs, and deepen consumers' impression of the company, so that they can search for keywords through search engines, and then click into the enterprise. The website, or can directly enter the corporate website through the link attached to the soft text content, which promotes the corporate website to a certain extent, improves the website traffic, and promotes online transactions if the number of corporate websites exceeds the order-type website.
4, optimize keywords, improve keyword website search engine rankings
An important means of online marketing is called SEO, which is search engine optimization. Doing optimization is very important for a website and a business. In the planning of soft-text marketing, we usually consider the keywords of websites or enterprises, and try to put these keywords in a reasonable density in soft writing, so that each time we publish a soft text, the soft texts are weighted by relevant keywords. There are a lot of contributions. If the publishing media allows keywords to be directly linked to the website, it will undoubtedly increase the weight of the website, and the search ranking of related keywords will be advanced. The author's series of soft-text marketing for Soft Text China in the past has contributed a lot to their keyword rankings. The main keywords of a month are almost all ranked on the front page of Baidu Google.
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