It has been reported recently that Adidas Group, Europe’s largest sporting goods manufacturer, will invest EUR 100 million in the London Olympic Games.
In response to this, Herbert Hainer, president of the Group, interviewed in London said that Adidas adidas Group will use the Olympic Games to create a platform to become a market leader in the UK.
Hainer also announced that Adidas will not make the same investment in the 2016 Olympic Games in Rio de Janeiro.
The adidas Group is intensely preparing for the sponsorship of the London Olympics
It is reported that Adidas adidas Group has also decided not to apply for Rio sponsors of the Olympic Games, because the Brazilian market will be occupied in advance by the 2013 Confederations Cup and the World Cup in 2014.
Adidas adidas has made great progress in the occupation of the British market. The data shows that in the first quarter of this year, sales in the UK increased by 19%, and sales in other parts of Europe increased by only 10%.
Adidas sponsors exclusive sports shoes for the 2012 London Olympics
The adidas leaders stated that they will appear as sponsors of the London Organizing Committee for the Olympic Games in London in 2012. In addition, adidas will also become a sponsor of 10 other countries, including France, Germany, and 70,000. Olympic volunteers provide uniforms.
Hainer also stated that Adidas adidas will also provide sports shoes, sportswear and equipment for 25 of the 26 sports, not including horse riding sports.
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