Clothing store management also requires some skills, to put it plainly is the ultimate way to achieve the original purpose, to get the final result. But good marketing techniques can promote the successful operation of the store. So for the shoes and apparel shops, how to operate well, are there any skills, how can we increase the store's turnaround rate? Believe that such problems are all shoes store operators are very interested in the topic.
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First, the foil comparison method
People regardless of the price or beauty of the psychological feeling, are only known after comparison. So the main push shoes and apparel to be compared with the sale, the customer in the selection of items for sale, next to the high quality of high quality products, so customers choose to compare their own. For example, if you sell silk clothes and put the fabric of fake silk next to it, and tell your customers how to tell it, the feeling is not the same as the feeling of being put on. Even if the price is higher, people are still willing to spend a little more money to buy good.
Second, pay attention to store the shoes and display and publicity
Shop location if not in the bustling streets, passing by the crowd is not the need to purchase shoes and suits, then the store's product placement is very important, the door can be hung exaggerated unique mix, the purpose is attractive. Brand break code, shopping malls to withdraw cabinet like the banner can be eye-catching hanging out. In short, as long as the customer can be attracted to the store, you can try it.
Third, training shoes knowledge and collocation common sense
The owner should know some shoes and knowledge and collocation of common sense, such as clothing, to see the enthusiasm of customers tell them how to identify the work clothes, fabrics, dyeing, accessories, good clothes and poor clothes, how to match. Customers know more about clothing, the more willing to buy your clothing.
Fourth, win the crowd leader
A large number of low-priced dumped goods can bring popularity, the Chinese love to follow suit, most people undecided, a group of people there are always one or two natural leaders, their words are particularly influential, so be more stimulating their speech Once they are passionate, the product is really brand-name, and the price is reasonable. The people who know the goods will speed up the people around them. To such a customer to see the flock of mountains and rivers, they can help you bring a lot of customers, will help you virtually "sell" a lot.
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