CLORIS launches women's fashion wave after CHIC

After a lot of market research and data analysis, today's women's wear market has formed two trends represented by European and American fashion trends and Japanese and Korean fashion trends. These two fashionable women's fashion styles have almost conquered all domestic shopping mall channels. They have firmly occupied the top three positions of women's clothing sales for several consecutive years and formed a huge trend category. This "fashionable women's wear" category is a huge market space for rapid growth after the sales of low-level ladies' clothes and high-end fashion women's wear. It will become the trend indicator for the Chinese women's wear market in the next decade. The young fashion lady brand CLORIS, which was favored by the British culture and elegant style, seized this opportunity to set the mainland market in Hong Kong and achieved remarkable results.

The 20th CHIC harvested successfully

In the 20th CHIC, a large number of apparel companies brought their many brands to participate, making CHIC not only a platform for apparel brands to display, but also a good opportunity for exchange and collaboration among apparel brands.

After entering the Chinese market, CLORIS from England is not the same as other big European and American brands. It takes a multi-brand strategy to cater to the needs of the Asians, but takes a single-brand multi-series model, focusing on the construction of brand culture connotation. . The chairman of Hong Kong Yin Lai International Co., Ltd. believes that reviewing the current consumer demand for brand connotation, the unique British cultural connotation of CLORIS determines the unique brand personality of Cloris. A variety of multi-series development models are more suitable for CLORIS international fashion women's brands. After cooperating with Korean designers, combining the British style and the richness and grace of the East, CLORIS has developed a series of hundreds of products in each season and boasts of thousands of people. Its own factory can fully meet the needs of urban women from different perspectives and enrich their wardrobe. Therefore, it is not necessary to go beyond the multi-brand development model.

From the results of the exhibition, CLORIS's brand positioning and development model is very popular. After the four product lines were displayed, they signed 16 provincial agencies, three district agents and dozens of franchisees in a short period of time. At the same time, CLORIS is also working hard to seek cooperation with more fashion stylists, fashion photographers, etc. to continuously expand the influence and popularity of CLORIS in the fashion field. With a more complete brand image, better products, and more reasonable marketing policies, we can satisfy the fashion needs of each and every luxury woman in the city and create a passion for every dealer.

Perfecting policies and gaining momentum

In the face of gratifying development momentum, Yin Lai International will continue to optimize policy support for franchisees and strive to support the further rational allocation of resources. The following work has been done:

One is to increase customer service investment and set up a detailed customer service department. With the increase in the number of franchisees, the actual process of opening a shop will also encounter a lot of practical problems, and seek help from the headquarters, but also dealers to seek common solutions to problems. Therefore, Yin Lai International tries its best to start from the customer service investment, and strives to collect the feedback from each of the affiliated customers.

The second is to hold regular marketing work meetings to solve customer problems in a timely manner. The marketing staff is an initial contact with the distributor agent customers. From the dealers to understand the brand, the marketing staff has played a very important role, and the post-marketing staff's work is to help customers solve practical problems, which regularly discuss the solution Marketing conferences where distributors feed back questions become essential.

Third, for customers who have practical difficulties in opening a store, the headquarters provides high-quality project supervision on-site guidance. For franchisees that have already opened stores, the company also regularly sends trainers, display divisions, etc. to the customer's storefront to conduct on-site image guidance and training. The company is equipped with engineering supervision for dealers. On the one hand, it can unify the image of Cloris stores, and on the other hand, it can control the funds for the decoration materials of stores, speed up the speed of dealers to open stores, and reduce unnecessary losses.

Conforming to consumer trends, brand positioning, and continuous improvement of support policies, CLORIS is bound to take off, after the CHIC set off a new round of “Dignified fashion” women's consumer trends.