Annual sales of underwear in China exceeded 100 billion in international influence

On the 27th, it was learned from the 2012 China International Underwear Culture Week conference that at present, the annual sales of underwear in China are over 100 billion yuan, which is growing at a rate of about 20% every year. Domestic brands have a strong momentum of development and their international influence is gradually expanding.

The underwear industry is an important part of China's textile industry. In recent years, with the gradual maturity of people's consumption concepts and the continuous improvement of clothing consumption and brand consumption, the underwear industry has developed rapidly and production companies have grown rapidly. The annual sales of underwear are over 100 billion yuan, which grows at about 20% every year.

“But at the same time, the labor and raw material prices fluctuate greatly, which makes the knitting industry face a more complicated international environment. The development of underwear independent brands and supporting industries needs to be improved. Product development must increase its technological content while giving it fashionable elements and cultural connotations. "China Textile Industry Association president Yang Shibin said.

In order to enhance the design and development of underwear products, cultivate their own brands, strengthen the underwear fashion industry and cultural industries, China Textile Industry Federation and the China Knitting Association, the China Textile Promotion Branch of the International Trade Promotion Committee, etc. jointly organized the China International Underwear Cultural Week Organizing Committee. , and will hold the 2012 China International Underwear Culture Week in May next year.