FILA, a hundred-year-old Italian lifestyle brand new store image --- FILA Beijing Shin Kong Place Image Store officially unveiled on the 13th of this month. FILA executives join hands with Shin Kong Place to launch "Costa Marina" On the same day, FILA executives joined hands with Shin Kong Place to launch the "Costa Marina", marking the departure of FILA's new fashion sailing journey. In Beijing this high-end department store scene, FILA also held its summer's latest sailing series show. FILA2012 summer navigation series released on the fourth floor of Shin Kong Place, the event was designed as Costa Cruises appearance of the shape, to create a coastline stage style. FILA China President Yao Weixiong and China Chief Designer Liang Jian and Shin Kong Place Deputy General Manager Gan Timothy hold the helm together and symbolically launch the cruise liner to unveil the new image store. FILA Shin Kong Place opening scene FILA2012 summer new FILA 2012 summer collection, inspired by the luxury cruise ship Costa Marina docked in the beautiful Italian coast, "Marine" "MARE" and the name of luxury cruise "Costa Marina" for the design elements , Combined with sailing style design elements of creativity, so that consumers feel like being in the beautiful coast of Italy, Costa Marina travel. In the air-sailing nautical and sailing resorts, cruise and the sky, the sea each other, blue and white-based classic mix of colors as if the voyagers wander the visual effects of the sky. In the selection of materials, summer 2012 apparel selection of less output, toughness, fine fine PIMA cotton, and FILA representative fabric Lycra and breathable super light fabric 15D nylon, these high-quality stretch fabric, high permeability Easy to sweat; clean printing and self-cultivation design are demonstrated FILA unique in the material. FILA new store in the regional design more humane, the overall decoration is also more modern, truly allow consumers to experience shopping surprises and fun, and access to a variety of sensory pleasures. FILA hopes to showcase the quintessence of FILA's Italian Centennial lifestyle brand in a stylish atmosphere such as Shin Kong Place, which aims to create a humanistic business. It will bring Chinese consumers a fashionable concept of comfort and relaxation, attention to detail and beauty. FILA Shin Kong Place store display design About FILA FILA is a famous Italian centennial lifestyle brand, beginning in 1911, is a textile and knitwear company founded by the FILA brothers in the small town of Biella, Italy. In 100 years' development and transformation, FILA has always presented a classic, fashionable, sexy and high-quality Italian image. In addition, FILA's passion and vitality, as well as its pursuit of simplicity and beauty, have deeply influenced generations people.
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