Rumors of shrinking battle lines in luxury goods continued. Wuhan merchants successfully introduced top brands through multiple rounds of negotiations and estimated -
Inflicted by the financial crisis in the United States, China's textile, real estate, steel and other industries entered early winter. As a result, the year-end bonuses for employees in the corresponding industries have shrunk, and many people have already lost their jobs... Some people complain about this, and some people give up on themselves. However, many people find new business opportunities from the crisis and earn a lot of money. .
When the rumors of the shrinking front of international luxury brands spread more and more widely, the top brand GUCCI broke the "winter" to come to Han. Yesterday, Wuhan International Plaza announced that GUCCI entered Hubei’s first brand flagship store. This week, it began to refurbish and officially opened its doors in May. At the same time, 41 other international first-line brands, including Hermès and Ferrgmont, will also be established. Such as to arrive.
After some hard work, GUCCI will come to you.
Yesterday, the reporter saw on the scene that the external wall of the Wuhan International Plaza was undergoing renovations. The exterior walls of the GUCCI are all inlaid with special ceramic tiles. Soon after, the external walls of the International Plaza will be GUCCI, Hermes, Cartier, and BOSS. Big brands "carve up."
"We can smoothly introduce GUCCI. We also pinch sweat." Yesterday, Xiao Zhouyun, general manager of Wuhan International Plaza, told reporters that it is not easy to ensure that international famous brands enter the country and Guang-Guo.
Last year, due to the impact of the financial crisis, luxury goods sales entered the “winter season,†and there were constant rumors of price cuts and shrinking fronts. During this period, Wuhan International Plaza and GUCCI parties conducted rounds of negotiations and even contacted them once a day. "Wuhan, as a commercial center, must have a well-known brand." Xiao said.
With some hard work, GUCCI did not flinch into Wuhan. Xiao Zhouyun analysis, GUCCI can come on schedule, one is to look at the strong purchasing power of the Wuhan market, and the second is the Wuhan market is in luxury consumption blank.
Of course, people in the industry have stated that under the global financial crisis, China will become the last safe haven for luxury goods. In the next 1 to 2 years, China will become the world's largest luxury consumer market.
One year will bring more than 56 million sales
In October last year, the world's top luxury goods LV Landing was located in Times Square along the Yangtze River Boulevard in Hankou, and the industry was rumored to be doing poor business. "If LV in the country will definitely not be such a situation!" Xiao Zhouyun tone firmly said that in the past the pursuit of luxury products, luxury, not the pursuit of gold shop, with the increase in luxury goods, fierce competition, luxury goods The site needs to consider favoring the bustling business district and the gathering place of passengers.
Under the financial crisis, luxury goods settled in Wuhan to digest it? Xiao Zhouyun said that the retail industry in Wuhan has felt a burst of chill, but the impact of the financial crisis on International Plaza has not yet been highlighted. In January, sales of Wuhan International Plaza increased by 86%. Just after Valentine's Day, sales on that day increased by 100% from last year.
“The 28 rule, 80% of the profits come from 20% of customers.†Xiao Zhouyun said that luxury goods are driven by high-end customers. There are 50,000 VIP customers in Wuhan International Plaza, and it is not unusual to spend 1 million each year.
GUCCI is about to enter Wuhan International Plaza. Xiao Zhouyun is full of confidence. "GUCCI as a luxury leader can form a heavy effect!" Xiao estimates that GUCCI can bring at least 50 million to 60 million sales a year.
Luxury goods can stimulate consumption
Wang Kaimin, assistant general manager of New World Department Store Huazhong District, said that although everyone is talking about the financial turmoil, Armani’s sales in Wuhan New World have maintained a good growth. As a large city, Wuhan has a large market capacity. He is optimistic about the luxury market in Wuhan. Perhaps in the short term, the heavyweight effect of luxury goods is not prominent, but in the long run, luxury goods can stimulate consumption, stimulate domestic demand, and even become a symbol of urban commercial development.
However, Wang said that luxury products must be managed well. In addition to the brand effect of luxury goods, brand operators must also be good at operating, so that they can do more with less.