Sales of luxury goods in the Chinese market is not easy, but Ermenegildo Zegna has successfully entered the Chinese market for 20 years. Now that China has become the largest market for luxury goods in the world, every brand wants to take a slice of it in China, but Zegna's director believes Zegna will continue as a leader in the Chinese luxury market. At the 20th anniversary of the Zegna brand in Zegna on Thursday, the brand director talked about the challenges and opportunities Zegna faces in the Chinese market, focusing mainly on the positives. But their optimism makes sense, as one of the top 5 luxury brands in the Chinese market, Zegna Zegna's sales in the Chinese market has overtaken the US market last year. Brand Director GildoZegna said: "We are still just a men's brand, to achieve this performance has been very good, and I think our success comes mainly from our pioneering spirit." Zegna Zegna in 1991 to enter the Chinese market, the current With a total of 75 stores in 32 cities in China, it expects to increase the number of stores by the end of the year to 80 and is also planning to open stores in four types of urban areas in China. Of course, the pressure from other men's brand competition is not small, Zegna Zegna brand plans to open a new concept of global stores, the introduction of limited edition items and so on. Last year, ErmenegildoZegna brand net income reached 79,200,000 US dollars, far exceeding 2009's 24,000,000 US dollars. Asian markets accounted for 46% of growth, only 30% of the growth of the Chinese market.
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