The story of the growth of Tang Lion "only heard the sound of its own", this is the first impression of many people on the Tang lion brand. When the Tang lion products can be seen everywhere in the street, Tang lions carry bags, I still do not know where the brand comes from? Which big business is a subordinate brand? The story of Tang Lion silently growing up is striking. It is the biggest highlight and vitality of Ningbo garment industry in recent years. Tang lion brand rapid rise: only heard the sound of its casual wear Tang lion growth story "only heard the sound of its own", this is the first impression of many people on the Tang lion brand. When the Tang lion products can be seen everywhere in the street, Tang lions carry bags, I still do not know where the brand comes from? Which big business is a subordinate brand? The story of Tang Lion silently growing up is striking. It is the biggest highlight and vitality of Ningbo garment industry in recent years. Tang lion brand rapid rise: only to hear the sound of its own In 2004, the tenth anniversary of the birth of the Tang lion, her rise and growth is respected. Even more exciting is the rapid expansion of Tang Lion and her leisure brand behind the Group Army, is becoming a new round of Ningbo Garment new force. Tang lion how old? You can use a few simple figures to illustrate: Tang lion opened in the country with more than 1,000 stores and franchise stores, the annual sales of apparel in more than 13 million in 2005 will exceed 20 million is the number of apparel sales in Ningbo apparel business The largest brand in the domestic garment industry is also one of the largest sales companies, annual sales income of more than 1 billion yuan, but still more than 100% annual growth rate of expansion. Tang lion to do a few big reasons Tang Lion as Bo Yang Group to invest in the establishment of a clothing brand, from 10 years ago invested 800,000 yuan, 10 years to inventory the brand, sales revenue of 1 billion yuan, profitability of 50 million yuan and above, and The basic annual growth rate of 100%. Coca-Cola, the Chinese garment industry, said Wu Huijun, head of the Tang lion, said Tang Lion's greatest success lies in finding the right market position and creating a popular market brand. Correct positioning of the brand is a strategic issue that concerns the survival and development of the enterprise. It must be unshakable and can withstand the temptation of various markets. This is a painful process of cognition for a business operator and a brand builder. Tang Lion and the international popular brand, reaped the popular brand huge market opportunities. From the earliest fashion brand entertainment marketing, to now the interactive marketing, with the subtle changes in consumer groups, Tang lion marketing strategy has been maintained at the same time follow up. Since 2007, Tang Lion brand promotion platform extends to new media such as the Internet. Insiders said: "Taobao clothing sales has been a great success.Moreover, PPG visit PPG official website, Vancl visit Vancl website Olorino and other modern 'light company' relying on Internet marketing continue to appear, so that China's traditional clothing industry Also opened the horizons, saw the development of Internet interactive marketing prospects.
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Fanhua Textile Fabrics Co., Ltd. , http://www.sd-fakefur.com