[China Glass Network] This year is the first year of the 12th Five-Year Plan. The national and local policies are included in the important agenda of the development of the e-commerce industry. It is foreseeable that in the next few years, the e-commerce industry will surely develop rapidly with the support of the government. Then, as one of the traditional industries, can the door and window industry profit in the current hot online marketing?
Door and window companies have begun to get involved in online marketing
The door and window industry has developed rapidly over the years. In recent years, it has grown at a rate of 30%, and the growth rate of output value is even more alarming. At present, China's door and window industry is capable of producing all kinds of doors and windows, and there is no problem in production capacity. In general, the situation is greater than sales. Because there are people and people who can't live without doors and windows, the door and window industry should be in the industry after cars, real estate, clothing, and food, because it is a necessity.
At present, the average percentage of e-commerce transactions in developed countries such as Europe and the United States accounts for 56% of total trade turnover. Online shopping has become a very common form of consumption. As one of the traditional industries, China's door and window industry is how to carry out e-commerce. E-commerce has been applied in the door and window industry, and many companies are already doing it.
E-commerce will accelerate with the growth of the 80s
At present, there is a big gap between e-commerce in our country and that in Europe and the United States. The reason for this is that the former reason is also a more important reason, that is, our market market model is not perfect enough. For example, there are many brand stores in Europe and America. If you buy anything in one store and return to another store, you can find three bags of repairs. The second is that prices are not uniform. E-commerce can be easily carried out when the market is relatively sound. And now we have a lot of stores are "discounted, the price is not counted", the development of e-commerce will be affected. The third is the issue of business integrity. At present, the domestic business reputation is still relatively poor, people often have to see the real thing, to buy the manufacturers to supply, do not buy the merchants to supply.
E-commerce points the way for traditional door and window enterprise marketing
Although e-commerce has been applied in the sales of doors and windows, it accounts for a small proportion. E-commerce is currently used not only in the sales of doors and windows, but also in production and operation management. The application of e-commerce in the door and window industry is very common. I believe that with the growth of the 80s, the development of e-commerce will be faster.
E-commerce will promote the development of the door and window industry
At present, e-commerce in the door and window industry needs to solve the consumer experience and after-sales service needs. Only when a part of people or an individual completes the process of buying, and tastes the sweetness, he will pass on word of mouth or secondary consumption, which will bring channels and bring experience to online sales. Only when this kind of experience is more, network sales can develop, otherwise it will not develop. In addition, if the business reputation is not resolved, there will be problems in online sales, and e-commerce development will be affected. But from the general trend, e-commerce will help the development of the door and window industry.
After-sales service is not just about the maintenance of goods, it is started when consumers ask online. Door and window products are generally large and heavy, so services in distribution, installation, etc. are also very important.
The e-commerce road of doors and windows is a good way to promote the development of the industry and the upgrading of the industry. It is also the only way to develop the industry that must be taken. In the future, e-commerce may push the whole industry to go. Doors and windows as a durable consumer goods need to further promote the work of e-commerce. Many door and window associations have also made certain publicity on certain occasions. We should go beyond the traditional constraints and advocate the further development of e-commerce in the door and window network.
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