On December 11, during the 21st round of the Chinese Go "Pierre Cardin Women" special event, the Anhui Ningguo municipal team, led by head coach Nie Weiping, will face off against the Shandong Qilu Evening News team. This match is not only a fierce battle between two top-tier teams but also a unique cultural fusion — the French fashion brand Pierre Cardin meets the ancient Chinese national essence of Go. The event has drawn attention from both the Go community and fashion industry professionals, offering a fresh and innovative experience.
Pierre Cardin, a legendary French fashion house, first entered China in 1978, making it one of the first international fashion brands to establish a presence there. Now 88 years old, the brand remains active on the global stage, with its latest fashion show in Paris earlier this year creating a significant buzz. In 2000, the company became the sole distributor of Pierre Cardin Women in China, including Hong Kong and Macao, after a competitive process.
Over the past decade, the brand has adapted to the Chinese market, shifting from emphasizing pure French design to developing products tailored for local consumers. In 2009, the company partnered with the Beijing Institute of Clothing Technology to create the "North Service - Pierre Cardin Women Brand Management Studio," conducting in-depth research on consumer behavior, brand positioning, and the integration of French aesthetics with Chinese market needs. As a result, sales increased by 46% in the first 11 months of 2010 compared to the same period the previous year.
According to Wang Tao, General Manager of Pierre Cardin Women in China, the brand sees parallels between Go and business strategy — both involve resource management, timing, decision-making, and knowing when to attack or retreat. Collaborating with Go master Nie Weiping is an honor, and the company hopes to draw inspiration from the game’s deep wisdom to drive its own growth. This partnership marks the beginning of a broader initiative to connect the fashion industry with the Go community through more events.
Zhang Weidong, head of the Chinese Go Association, expressed gratitude for Pierre Cardin Women’s support of the event, hoping that both teams would perform well and achieve positive results.
The home team, Anhui Ningguo, is a newly promoted team this season, featuring young players like Wang Yao (an 80s-born star), Sun Li, Sun Tengyu, and Tan Xiao (a 90s generation talent). Despite a strong start, their performance in the second half was inconsistent, falling short of their goal of avoiding relegation. On the other hand, the Shandong Qilu Evening News team, considered one of the strongest, includes rising stars like Jiang Weijie, Zhou Ruiyang, and Zhou Heyang. Though they are in a tight race for the championship, their performance has been impressive.
This match promises to be exciting, as both teams have their own ambitions. Will Pierre Cardin Women's involvement bring good fortune to either side? Let’s find out.
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