A few days ago, Balabara Children's Wear launched a unique charity initiative called the "Box Gift" campaign, with the theme of "Sharing Samples of Different Childhoods." This event was co-sponsored by Barra Barra and the Wenzhou Education Channel. The goal was to bring joy to children in rural areas by giving them gifts, while also teaching urban and rural kids the values of sharing, giving, and expressing gratitude.
The participants included children from Lishui Jiaotang Primary School and those from Wenzhou City. Unlike traditional donation methods, this activity took a more personal and child-friendly approach. A box served as a bridge between the two groups, allowing Wenzhou children to select a gift they wanted to send, take a photo of it, and write a brief description for the TV station. If their box was selected, the gift would be sent to a classmate at Jiaotang Primary School.
Meanwhile, each child from Jiaotang had their photo displayed on the walls of Love Barra Bangla Wuma Street, waiting for their own gift box to arrive. In return, the children who received the gifts were encouraged to prepare a small present for the Wenzhou kids, reinforcing the core message of the event: the importance of sharing, giving, and being grateful.
To better understand the needs of Jiaotang Primary School, Barra Barra created promotional videos and photos highlighting the school’s environment. Located in a small village, the school has three grades (1st to 3rd), five teachers, and 50 students—most of whom are boarding students. Many of the children come from difficult backgrounds and rarely receive gifts. The campaign offered a wide range of items, including cute teddy bears, Transformers, toy cars, and princess dolls, all delivered through gift boxes.
As of November 5th, the Box Gift charity event was running smoothly. The host even received a heartfelt gift from Wenzhou children: books, toys, brushes, binoculars, and more. Staff members said, “We were deeply moved by the friendship that crossed cities through these gifts.â€
What comes next is the exchange of gifts between the children of both regions, helping them build real friendships. For the children, the "gift" in the box isn’t just about toys or books—it’s also about something more meaningful: learning to give, share, and be grateful. Whether they're from an affluent city or a struggling rural area, every child deserves to feel love and hope.
As mentioned earlier, modern urban life often makes children more self-centered and less aware of the value of sharing and gratitude. Meanwhile, children in poor families may lose touch with the joy of receiving gifts. It’s precisely because of this shared challenge that the Box Gift project was born.
Beyond offering safe, comfortable, and stylish clothing, Barra Barra aims to bring warmth and beauty into the lives of children. This initiative reflects the company’s social responsibility and mission: to support the healthy growth of children through both tangible and intangible gifts.
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