In the past few days, dozens of squids in a 700-square-meter landscape pool at Shaoxing Hotel have been drawing attention. The hotel's lobby manager recalls that every summer, the pool would become lifeless due to cyanobacteria outbreaks, often emitting an unpleasant odor and making fish farming impossible. This year, however, the scene is completely different.
"It seems the effect of 'artificial water grass' has been confirmed," said Ding Haifeng, general manager of Zhejiang Expo Ecological Technology Co., Ltd. As one of the project leaders, he had invested 70 square meters of "artificial water grass" into the pool in June. Now, seeing the real results, he can't help but feel excited. "The data shows improvements in ammonia nitrogen, nitrite content, pH value, and water clarity."
It's hard to believe that such a sewage treatment product came from a textile company. Today, with this innovative "weapon," the company has gradually moved from the "red sea" of traditional textiles into the "blue sea" of new markets.
What exactly is this amazing "non-woven fabric"? Initially known for shrimp farming, "artificial water grass" was first introduced through a non-woven patent technology. A few years ago, Shaoxing Expo Home Textiles Co., Ltd. invested heavily in this patented technology, producing a functional fabric called "artificial water grass." In March of this year, a local farmer named Zhang Jianwei began testing it in his shrimp pond.
By July, the first batch of shrimps raised using the artificial water grass were ready for market. Surprisingly, these shrimps attracted Shanghai buyers who were willing to pay a premium. When asked why, they praised the shrimps for their large heads, fresh color, high survival rate, and tender texture.
This success brought fame to "Expo Home Textiles." But is this non-woven fabric really that effective? Recent test data from the Shaoxing County Agricultural Bureau confirmed its magic. Reports showed a 14.5% increase in protein content, 6.6% higher moisture, and 18.9% more ash in the shrimps. Yield per mu increased by 239.5 kg, translating to an additional 9,580 yuan per mu.
Why is this small nonwoven fabric so powerful? According to Ding Haifeng, it's not just any fabric—it's a special functional textile made through advanced techniques. It purifies water using physical and biological methods, improving the quality of shrimp and crabs.
Comparing it to American technology "Akman," Huang Zhen, chairman of Expo Holdings Group, noted that while Akman is well-known, its price is around 800,000 yuan per ton, whereas "Expo's artificial water grass" offers similar benefits at only 80,000 yuan per ton. Plus, its applications extend beyond aquaculture to wastewater treatment and health textiles.
Beyond aquaculture, the company has also developed health-focused textiles, such as underwear, socks, and towels, which emit far-infrared light waves that improve circulation and overall well-being. These products are now available in pharmacies like Zhenyuantang in Shaoxing.
Though "artificial water grass" and functional textiles have gained traction, the journey wasn't easy. Once a leading textile manufacturer, "Expo Home Textiles" faced fierce competition and declining profits. In response, the company shifted toward high-tech textiles, introducing advanced technologies and developing products with health benefits.
Huang Zhen believes that transformation will become the norm for businesses. With the potential market for "artificial water grass" estimated at 36-45 billion yuan, the company is preparing for expansion. Over the next three years, they plan to sell 500,000 square meters annually, generating 30 million yuan in revenue.
In summary, "Expo Home Textiles" has successfully transitioned from traditional textiles to a high-value-added industry, creating new opportunities and setting an example for other companies undergoing transformation.
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