In a recent interview, Rebecca Jiang, Chairman of the company and daughter of renowned entrepreneur Jiang Chengwen, expressed strong confidence in the domestic gift market, particularly in Chengdu. She highlighted that Chengdu has become one of the most economically viable cities in western China, serving as a strategic hub for domestic sales of gifts and creative products. The city's growing influence is further supported by its vibrant exhibition scene, where innovative and internationally inspired gift items are increasingly gathering.
From June 18th to 20th, the "2010 Chengdu Home, Leisure Products and Gifts Exhibition" took place at the newly opened International Convention and Exhibition Center in Chengdu Century City. Organized by the company, the event attracted a wide range of participants and showcased emerging trends in the domestic gift industry.
According to the exhibition, several key trends are expected to shape the future of the gift market. Consumers are now placing greater emphasis on the quality and cultural value of gifts. Many products are incorporating eco-friendly and health-conscious elements. For instance, new ceramic products feature advanced technologies such as nano antibacterial properties and negative ion-infused materials, blending modern innovation with traditional craftsmanship.
The demand for "Chinese elements" in gifts has also surged. Traditional handicrafts are being reinterpreted with fresh designs, giving them a modern appeal. Ceramics, gold and jade jewelry, Qianjin embroidery, and tea rituals have become highly sought after by collectors and investors. Their market value continues to rise, signaling strong growth potential for the entire gift industry.
This year’s exhibition not only set the direction for future trends but also garnered widespread attention from various sectors. The Chengdu Municipal Government and the Gift Association provided increased support, including enhanced public access to the site and organized visits from companies and associations. Additionally, organizers introduced valuable services such as free shuttle buses, intellectual property protection, and efficient transaction channels, which successfully attracted over 30,000 buyers from both within and outside China, making this an unprecedented gift event in inland China.
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