Leading Words : The colors of the autumn/winter 2011/2012 season reflect a mix-and-match style. Concepts such as freshness, softness, depth, tradition, decoration, and nature are interwoven. The contrast in these styles symbolizes a move toward positive optimism, unity, and humility.
The global economy appears to be entering a phase of gradual recovery. While opinions vary, positive shifts in economic data, increasing consumer confidence, and rising spending power all signal a hopeful outlook for future growth.
In this new season, people across the world have regained their confidence and are striving for balanced development. Harmony between individuals, society, nature, and nations is becoming a shared goal. Ultimately, people hope for global harmony and mutual respect.
Developing the economy at the expense of the environment is no longer acceptable. Energy efficiency, carbon reduction, and the growth of renewable energy are now central to future economic strategies. Governments, businesses, and communities are actively working to implement these sustainable practices.
Based on these trends, consumer behavior is shifting toward more diverse and eclectic choices. The emphasis is on blending multiple elements into a cohesive style.
We believe that the colors of this season will embrace a mix-and-match approach. Themes like freshness, softness, depth, tradition, design, nature, cities, mystery, and energy will coexist. The overall color palette reflects contrasts, positivity, togetherness, and modesty—showcasing a promising direction for the future.
The fusion of ancient and modern, Eastern and Western cultures
The ancient Silk Road connected East and West, carrying the legacy of rich civilizations. Today, silk continues to bridge history and modernity, evolving through advanced technologies. Techniques such as high-quality finishing, innovative printing, and special treatments like fluorescent, recessive, and anti-wrinkle finishes have become key features in contemporary fashion. Silk remains a symbol of luxury and elegance.
Color expression: Elegant, luxurious, smooth, flowing, matte, fluffy, powdery, and layered. Copper tones evoke ancient memories, while Chinese red represents traditional Chinese culture. Coffee bean and unbleached cotton shades highlight Western color preferences. Brown tobacco offers a blend of East and West, and orange and pink hues, once used in ancient silks, bring a touch of opulence. These color combinations reflect the fashion trends of the time.
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