Fashion is a form of memory that records styles in a non-verbal way, preserving ideas and erasing the past. Through different eras or long-term efforts, the memories of those who have passed away unfold like a scroll, vividly narrating the stories of trends, society, and the nation. Today, when we look back at the years from 1949 to the present, it's astonishing to find that 60 years of fashion history has gone far beyond a simple chronicle of clothing evolution. Instead, it represents a vivid life story written by Chinese people across generations. It is an epic of China's development process. Over the past 60 years since the founding of the People's Republic of China, Chinese men have also created their own 60-year fashion history. On the occasion of the 60th anniversary of the founding of the People's Republic of China, we will tell you about 60 legendary stories of Chinese fashion.
From 1949 to 1959, the influence of the Soviet Union was profound. The youth of that time admired Soviet films, read Soviet novels, sang Soviet songs, and chanted the slogan "The Soviet Union today is our tomorrow." As a result, clothing with Bolshevik revolutionary consciousness became popular. For example, the Cossack-style diagonal placket small collar shirt was a trend among young men. Ivanov caps, once associated with spies, were worn as symbols of workers. Lenin-style suits became a symbol of revolution and neutrality. Buraji, inspired by Russian culture, reflected the ideological bond between socialist countries. The tunic, a creation of the "Red Tailors," became a symbol of modern Chinese
Men's Clothing.
In the early days after the founding of New China, the pursuit of luxury was limited. People used soap, vaseline, and glycerin for basic skincare. From 1959 to 1969, the era of the revolutionary proletariat saw the dominance of gray, black, and blue. Patchwork clothing emerged due to material shortages, and the "Serve the People" bag symbolized political ideology. During the Cultural Revolution, military uniforms and red books dominated fashion, reflecting the political climate of the time.
In the 1970s, the reform and opening up brought new influences. The Tianjin Plum sweatshirt, Shanghai watch, and fake collars became popular. In the late 1970s, the "chickens" head style and Pierre Cardin's fashion shows introduced Western trends. The 1980s marked the rise of bell-bottoms, pointed collars, and breakdancing, signaling a shift in fashion norms.
From 1989 to 1999, China entered a period of fashion revival. The arrival of international brands like Louis Vuitton and the emergence of models like Du Juan and Ji Wenbo highlighted the growing global influence. The 2000s saw the rise of male grooming, the popularity of luxury goods, and the integration of art into fashion. The 2008 Beijing Olympics further boosted the visibility of Chinese fashion on the global stage.
Today, fashion continues to evolve, blending tradition with modernity. With the rise of male beauty and the influence of international trends, Chinese fashion is now a vibrant and dynamic industry. From the iconic tunic to the latest designer collections, each era reflects the spirit and values of its time. Fashion is not just about clothing; it is a reflection of culture, identity, and the ever-changing world around us.
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