After ten years of development, Wave Underwear has established a more comprehensive brand culture, which is divided into three main aspects:
Firstly, there's the physical culture. This includes elements like the company logo, office environment design, product packaging, chain store visual identity (VI) systems, uniform attire, store displays, and layouts. Additionally, events such as lingerie shows, team meetings, and even work uniforms and the company anthem all contribute to the tangible cultural identity of Wave Underwear.
Secondly, we have the institutional culture. This involves the core values, business philosophies, and operational guidelines that shape our day-to-day activities. For instance, our sales staff are encouraged to maintain a light makeup look during their shifts, ensuring professionalism while interacting with customers. The sales process follows a structured approach known as "five, four, three, two, one," which ensures efficiency and consistency across all outlets.
Lastly, there's the spiritual culture. At Wave Underwear, employees are deeply committed to aligning their personal goals with those of the company. There's a strong sense of belonging and pride among employees, who view themselves as part of a larger mission. Our customers often remark that Wave Underwear isn't just about selling underwear; it’s about promoting a lifestyle of beauty and elegance. Our corporate culture is affectionately referred to as the "Culture of Unity": our mission is to "create beautiful business practices and enrich lives." We believe that by enhancing our customers' appearances and lifestyles—whether through our products or services—we're contributing to a better world.
Our vision is to build premium boutiques that reflect our commitment to excellence. We aim to establish thousands of stores across cities, each serving as a beacon of quality and service. Guided by principles of unity, pragmatism, innovation, and service, we strive to create a harmonious and prosperous society. Our slogan, "My Closet at Home," reflects our dedication to offering a wide variety of high-quality underwear options under one roof. Customers can enjoy a seamless shopping experience, selecting from a diverse range of products tailored to meet their needs. Ultimately, our goal is to see Wave Underwear become a staple in every household, with family members proudly wearing our products and recommending them to others.
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SHAOXING WUYUN TEXTILE CO.,LTD , https://www.kexintextile.com