Bosideng Adds New Clothes for Women

Bosideng brand operation added new work. The newly-introduced women's brand BOSIDENG·RICCI (Rui Qi) successfully held the spring/summer 2011 fashion conference at the Changshu International Hotel on November 18th and won praise from all parties.

BOSIDENG·RICCI is a women's brand directly operated by Bosideng Group and is a key project of Bosideng's strategy of “comprehensively implementing a diversification strategy and building a brand new map”. Its main consumer groups are 25-40 years old and pursue a high quality of life. , Middle-level and high-level intellectual women with mature aesthetic concepts. The conference demonstrated the brand's three major series of spring and summer products in 2011: modern fashion, exquisite professionalism and the brand's own style. Each series is based on black, white, gray, rice, and coffee as the basic color, focusing on diversified style mix and match. According to Huang Gui, the vice president of Bosideng International Holdings Limited and the person in charge of BOSIDENG·RICCI brand, the brand will expand mainly in East China in the next two years. The sales network will cover the whole country in three years and the annual sales volume will exceed 1.2 billion yuan. .

Bosideng is the largest manufacturer of down apparel in China. Its branded down apparel has occupied half of the national market for 15 consecutive years. In recent years, Bosideng is committed to building multi-category integrated garment companies, optimizing the overall business structure, reducing the seasonal factors of the Group's business, implementing the four seasons strategy, increasing the sales of its men's brand year after year, and acquiring the internationally renowned brand Rocawear in Greater China. With the right of agency, Bosideng has made every effort to enter the field of women's wear, which is another new trend for its transformation into a brand operator.