Zhou, founder of Smith Barney costumes Zhou Chengjian, chairman of the United States plans to 2020 e-commerce company sales will reach 100 billion yuan, speaking of this figure, Zhou Cheng-chuan placid face, but when it comes to service to seize the consumer, Zhou Chengjian patted the table gently, excitement overflowing: "If Tencent turn off a month, many people will encounter obstacles in their daily lives; if Smith Barney dress can be done like Tencent, the consumer needs, the scale of the business naturally Will further expand. "Business opportunities and challenges brought by high-speed rail and congestion Zhou Cheng-jian, a saleswoman at his own grocery store at the age of 8, has been dividing itself into the retail industry for several decades and retains the momentum in the retail apparel market This year New Year's Day, Zhou Chengjian choose in Xiamen, Nanning and other Smith Barney costumes shop face to face with customers, the 46-year-old chairman and even went into battle as Purchasing Guide, asking consumers for clothing advice, Zhou Chengjian Said: "The retail can not leave the market, away from the office to be farther and farther from the market When the environment, people's lifestyle and consumption patterns change dramatically, we retail people to quickly adjust, change themselves, continue to meet the needs of consumers, and to tap the unknown needs of consumers. "China entered the era of high-speed rail and Beijing, Shanghai and other major cities appear signs of congestion have been Zhou Chengjian Smith Barney as a new opportunity for development. Before entering the era of high-speed rail, Shanghai and other major cities around the second and third tier cities in the fashion standards are different, there are differences in fashion infiltration and proliferation, a similar situation also occurred between cities and villages, and high-speed rail Increasingly, urban and rural areas as well as major cities and second and third cities in the fashion distance quickly narrowed. Zhou Chengjian said: "The closer the distance between cities, the distance between the urban market and the rural market further narrows, and China's standards for fashion will undergo tremendous changes that will bring us opportunities as well as challenges as people's demand for fashion Higher, clothing business products and services to do better. "High-speed rail rapid and convenient for the attention of Zhou Cheng, Shanghai, Beijing and other major cities in the congestion in Zhou Chengjian also seems pregnant with a huge opportunity:" The era of high-speed rail, and now Hangzhou It takes only 45 minutes to reach Shanghai, but it takes two hours from the east to the west of Shanghai and two hours from the east to the west of Hangzhou. In the future, it takes only four hours from Beijing to Shanghai, but from the east to the west of Beijing It takes 4 hours, the first-tier cities of the city traffic into the congestion era, but also give us opportunities. "The logic is that congestion brings business opportunities to Shanghai, for example, the original business district gathered in Huaihai Road, Nanjing Road, a few The main business district, the city's mobility is very convenient; into the era of high congestion, the flow of consumers in the city has become more difficult, some major shopping district outside the district The beginning of the formation of the commercial circle, these regional business circle is convenient for both work and life; clothing business as long as the original core business district can shop, but now also to the regional life community business center to shop, in order to better and more convenient To service consumers, Zhou Chengjian said: "In the past to buy Metersbonwe clothes can go to Nanjing Road store to buy, originally to Nanjing Road, as long as 10 minutes, now it takes 2 hours, consumers inconvenient come, you Should be in his community to do Metersbonwe store, this is an opportunity; but also will lead to Nanjing Road store traffic decline, which is a challenge. "Zhou Chengjian said:" The most fundamental is to do to understand the retail Consumer needs, in addition to understanding the needs of consumers known, but also to consider the unknown needs of consumers, the potential of consumers and how to tap the unknown needs, which is the retail industry need to think about the sun and the moon. Consumers' needs, the establishment of consumer-brand and business stickiness, was Zhou Chengjian as a business-critical mission, he told the Department Under such a statement: "If there is no Tencent today, how to do people's life? If Tencent closed for a month, many people will encounter obstacles in their daily lives, which reflects the value of Tencent. Should be the object of consumer demand, consumers need Tencent, so it is valuable, if consumers can leave you at any time, you again large scale, your value is useless.If you can really become a consumer Of the demand for the object, the scale of the enterprise will be formed naturally, the goal of expanding the scale will be achieved if only to achieve the goals of the scale, there is no more to think about how to become the consumer's demand object, those goals will eventually fail. Billion e-commerce "Tornado" Zhou Chengjian never bought anything on Taobao, and frankly told reporters that they are not on the Internet line, but the tailor-made chairman personally have begun the implementation of a Smith Barney costumes of large-scale e-commerce "Tornado Action." December 18, 2010, Smith Barney costumes, "Bang Buwang" quietly on-line trial run, January 3, 2011, "Bang Network," the daily sales exceeded 300,000, the daily trading volume of more than 1,000 single, the average per single The value of more than 300 yuan. Zhou Chengjian is very satisfied with this: "The average value per order of more than 300 yuan, indicating that we Bangbu e-commerce model more recognized.In the past we are on the understanding of e-commerce is a low-cost, low-cost symbols, I have always stressed that e-commerce Should be just low-cost symbols, low prices will certainly bring the challenge of low quality, but also should reflect the brand, cost-effective, high consumer experience, so that e-commerce will truly faster development. "Zhou Chengjian said Smith Barney costumes The goal is to achieve 100 billion yuan of e-commerce by 2020, in addition to the scale of the pursuit, Zhou Chengjian hope that through the "Bangbuwang" platform to achieve the vertical integration of Smith Barney apparel business. Smith Barney costumes had previously opened in Taobao's official flagship store for Zhou Chengjian to build their own e-commerce platform to test the water. For Taobao platform, Zhou Chengjian said: "Taobao is still an important part of Metersbonwe's e-commerce strategy. It builds a public platform with tens of thousands of households and can do business in all walks of life. You can open a shop and the traditional understanding Is a shopping mall. And our state procurement platform, it is more like a store. "Zhou Chengjian stressed that" Bang Bangwang "and where Eslite's e-commerce model is also different:" Where Eslite is a single brand of e-commerce, where customer Eslite is A single brand, the pricing strategy to take the traditional e-commerce model. "Here, Zhou Chengjian used a very popular online," where the object ":" We are neither Fan nor Taobao, we are state buy, With multiple brands, multiple series of product structure to form the entire supply chain from design to development through to form a vertically integrated business e-commerce platform to make up for the lack of the traditional model. "Now Metersbonwe 3000 Many stores, the differences in the size of the store is very large, the consumer's direct experience is very limited, there is no way to achieve complete Experience, Zhou Chengjian hope that the new e-commerce platform and traditional channels hope to form a complementary, both traditional experience under the line model, but also online full 24-hour fast and convenient mode, Zhou Chengjian explained that if from a military point of view, the traditional The store is a ground force, equivalent to the army, e-commerce is the Air Force, ground forces and Air Force echoes to win the battle, the United States Air Force even worse, bombed Iraq, but also ground troops to enter. Now a new era of e-commerce is coming, e-commerce will change people's consumption patterns, but still need a real close-up of a carrier, Zhou Chengjian hope to achieve a combination of the two. Smith Barney costumes "Bangbuwang" in May 2009 began to build, Zhou Chengjian said: "Through such a long period of preparation, the purpose is to go beyond the symbol of cheap e-commerce, and hope to have the opportunity to create a cost-effective consumer brand experience , Which is our pursuit of state procurement and look forward to now have not done much promotion, mainly to consider the experience is not enough rich, convenient experience is not perfect enough, but also constantly testing, members are still natural growth, only Some slight publicity, may take another six months or a year, so that consumers really feel this is a cost-effective and better experience shopping platform. "Zhou Chengjian said," Bangbuwang "platform launch, Smith Barney costumes will Adjust its product structure, the state platform to build Smith Barney costumes shopping mall, the second is the home bedding section, the third is to Me & City children's clothing to further expand to children's products, in addition will also be "Bangbuwang" to Footwear bigger.
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