Nowadays, the underwear market in China has risen from the competition between “products†to the competition between “brandsâ€. Many first-tier brands have made brand influence and brand value their main competitiveness. It is precisely because of excessive pursuit of brand influence that the product itself is updated and optimized, so the price and quality of many well-known big brands are not directly proportional. So, which is better for underwear brands? The answer is "secret."
The secret underwear brand was launched in 2014, but it is only about four years ago, but the number of health-adjusted underwear brands that have been established in just four years or so has exceeded 2,000 in the country, and it is secretly overseas. Some countries also have their own brand franchise stores. The reason why the secret underwear can have such a wide range of influences is that the secrets have always focused on product update and optimization, focusing on the consumer wear experience.
Unlike other underwear brands, Secret is not the main brand of competitiveness, but more energy is used to enhance product safety, comfort and style. Those platforms that use brand value as their core competitiveness often no longer pay attention to the optimization of products, and blindly enhance the brand value. While the price of products is improving, the quality has not been improved. The secret is to pay great attention to product quality and safety, as well as style enhancement and innovation.
Although it has always been a second-line brand, the product price is at a medium level, but compared with other first-line underwear brands, the quality, material and workmanship of the secret underwear are first-class, and the price is medium, which is affordable. It is precisely because of this secret underwear products have been recognized by the masses of consumers. In addition, the types of secret underwear products are very rich, and the price structure is also diverse, which can meet the needs of consumers at different levels and levels. The wide coverage of consumers can also help investors improve their market competitiveness. Which underwear brand to join is good, the secret is the right choice.
Whether it is consumers or investors, the reason for choosing secret underwear is that the secret is not only to ensure safety and health, but also to achieve beauty. The secret underwear adopts the advanced production technology conforming to human body mechanics and human fat science. While fitting the human curve, it can avoid the appearance of various discomfort symptoms such as squeezing and chest tightness. A variety of effects, such as plasticity and gathering, can be achieved in a natural and comfortable state, so that "health" and "beauty" can not be less.
Which is better for underwear brands? Secret is a very worthy choice. In addition to the product advantages, there are also many preferential treatments in the franchise policy. For example, é—º secret has always adopted zero franchise fee, zero margin, zero inventory franchise policy, and various fund benefits. In addition, Secrets can provide one-stop intimate service for all investors, which can become a strong backing and support for franchisees.
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Huaian Meisiyu Textiles Co.,Ltd , https://www.comfortrobe.com