"Warm Difference Technology" enters the big health track and uses the "3 degree temperature difference" to relieve the cold

The rhinitis and susceptibility to the cold are huge, so it is the target user for the big health track. The data show that the proportion of Chinese rhinitis patients exceeds 10%, the number of allergic rhinitis patients in adults has reached 150 million, and the prevalence rate continues to rise.

The traditional practice of relieving rhinitis is to make the nasal mucosa anti-inflammatory by applying drugs to the nasal cavity, but the drugs are temporary relief symptoms, and the hormones are prone to side effects; or the use of personal care products such as nasal wash, but the process of use More painful, time consuming and labor intensive.

In response to these pain points, 36-year-old "temperature difference technology" wants to use daily quilts to help relieve rhinitis. It is rare to cut into the big health track from the perspective of home textiles.

The positioning of the "3 degree temperature difference" is a health product. According to the company's medical consultant, respiratory clinician Wang Yuxiang, allergic rhinitis is the result of imbalance or over-regulation of body temperature. Due to the reduced state of heat production in the sleep state, the abdominal viscera is more concentrated and most sensitive. If the abdomen temperature is lower than other parts of the body, it will prompt the body to enter the body temperature protective regulation state. Rhinitis is the result of this protective regulation, so most colds and rhinitis are caused by sleep. Sensitive people have poor tolerance to temperature and high sensitivity. Long-term repeated stimulation can make the nasal mucosa weak and form a stress reaction, which leads to chronic rhinitis symptoms.

In combination with the above theory, the company developed a "3-degree temperature difference", a quilt that adds a temperature-concentrating layer at the abdomen. Through the design of the temperature-concentrating layer, the abdominal temperature is constantly higher than other parts by 3 degrees Celsius. The company hopes that by strengthening the temperature of the human abdomen, the body will be in a more reasonable temperature difference, thereby weakening the stress response of the nose. The product is currently applying for a utility model patent.

In addition to the rhinitis population, "Temperature Technology" believes that the temperature difference is also applicable to women who are susceptible to colds, women with cold and dysmenorrhea.

But why are there no other players in the industry doing temperature differences? In response to the confusion of 36 baht, Luo Fei, CEO of Wenchao Technology, said that the mainstream thinking direction is to check allergens, such as vacuum cleaners, air purifiers, etc., which attract users by eliminating allergies such as dust mites, haze and pollen. Another direction of thinking is swelling, such as swelling of the nasal mucosa by drugs. And we think that adjusting the temperature difference can help relieve the symptoms, it is a good supplement to the track, and the quilt is a necessities of life, so it is worth entering.

So, if other home textile brands are also starting to make temperature difference? In this regard, CEO Luo Fei's attitude is welcome, because major brands can jointly educate the market. Moreover, "temperature difference technology" has a first-mover advantage and patent protection, which is in a favorable position in the competition.

At present, the company has a total of 2 SKUs, made of 60 pure cotton satin fabrics, priced at 799-1280 yuan. The production of the products is completed by the foundry, and its foundry production line is also used in the production of brands such as Fu Anna and Meng Jie. This pricing is in the middle of the market.

For this pricing strategy, “temperature difference technology” on the one hand believes that the head enterprises in the home textile industry are mostly high-priced, better-quality brands, so they will do higher-priced, medium-priced products, targeting high-end people. Moreover, in the case of the same quality, it is priced lower than the home textile brand. On the other hand, in order to expand the user base, the company will launch a new product with lower pricing in the near future.

The product of "Temperature Technology" was launched in mid-October this year, and the number of users has reached several thousand. At this stage, it mainly relies on online drainage on the network platform. Because online traffic is more expensive, it is gradually introducing regional partners to promote offline.

At present, the company is in the process of angel round financing, and plans to develop products for specific groups in the future to cover the market segments.