EVISU's Spring/Summer 2017 collection shows off my personality

In spring and summer 2017, the EVISU theme is rooted in Japanese culture, allowing fashionistas to create different images. Evergreen is a classic remake, boldly subversive tradition, free and easy image, free to match up with personality style; Playful main avant-garde street fashion, designed with a fantasy journey as a blueprint, bring youth frivolity; EVISUKURO is playing "Athleisure" leisure sports style, Special forces Seagull 91 themes match the coolest black and white primary colors, leading the trend.

Evergreen Collection

EVISU's Evergreen men's collection continues its tradition this season, offering new ones. Based on the wonderful designs of the past seasons, it has changed the hot elements again.

Take the Japanese legend as the spindle: Dragon embroidery, Japanese map embroidery and crane kimono tapestry. The taste of myths is fashionable and casual, pleasing pleasing learning

Embellished with dragonlike patterns in classic jeans, traditional and street styles are eclectic. The eye-catching details reveal the delicate craftsmanship that makes ordinary jeans

Become the focus of attention and reject ordinary things. The casual dress attitude, the hall-class denim fashion, is the best portrayal of my personality.

Campus sports winds are hot in this season. Sweatshirts are equipped with sports trousers or basketball pants, and the chest and pockets add eye-catching patterns. It feels refreshed. regardless

Leggings or fashionable wide-leg denim jeans are not unbeaten for their unique designs, such as Dharma-like, EVISU campus sports

And white tiger figure, outstanding shape. Black T is stamped with a statue of Dharma, which exudes modern charm.

Playful Series

This season draws inspiration from the story of Japan's Ebisu Diaoyu and creates a script about the deities. This fantastic journey through unique hand-drawn comics

Deductive interpretation, then add the decoration, advertising and traditional elements of the Japanese restaurant to show the mystery of street art in a humorous way.

Series features include retro campus fonts and Japanese comics/trademarks, plus three-dimensional prints, intricate embroidery, contrast stripes, webbing trims, and crocodile-like

Hooked flowers, bumped squares, and scalloped prints combine with many thematic stories to create a creative atmosphere.

Comic Boom Manga

Full of comical explosive influence, the classic Japanese comic fonts bring out the dynamic of the scene, giving each piece a distinct personality. The main two-in-one comic print long-sleeved T-shirt, Daicock printed short-sleeved T-shirt, red snapper embroidered satin jacket, 2017 comic trademark logo Daicock printed original cow and anti-comics over the floor printed original cow shorts.

Ms. must-have options include squid embroidered satin jackets, hand-drawn comics Seagull pattern T-shirts, hand-painted high-necked hand-painted mannequin-print vests, comic-logo embroidered/printed Daicock Boyfriend jeans and colorful hand-drawn comics trouser bags Daicock Boyfriend jeans.

Retro College Retro Campus

Responding to the Evergreen series, the retro campus style is breezed. It focuses on the American athlete profile that was popular in the 1980s and 1990s. Its nostalgic lines and geometric cuts match with the glossy sportswear fabrics to create the most dazzling visual effects for the golden age. Remarkably bright. The main styles include men's wear sportswear, Ringer T-shirt, red and white blue big seagull jumpsuit and sweat pants and double-sided oblique leather Seagull Daicock print shorts; women's styles are pink white and blue seagull jumpsuit sports jacket, retro campus wind shorts Wait.

EVISUKURO series

EVISUKURO's Spring/Summer series features Seagull 91 as the theme and seagulls as team emblems. However, some of the patterns are mechanized to form an image that combines the old and the new. Starting from the cultural roots of Japan, the new direction of higher functions is being carried out. Special Force clothing is functional and can perform tasks in different climates and venues. Designers draw inspiration from structural armor lines and Flash-tech high-end flash reflective technology to create full-motion, stylish casual wear. EVISUKURO is based on Athleisure theme, combining the features of athletic and leisure, to meet the trend of global fashion trends + high-tech elements of the avant-garde wave.

The theme of this season's theme is sportswear fashion, some of which are equipped with EVISUELEVATE listings and advertise high-functionality features to meet the needs of modern people who advocate healthy life and love sports. The series uses a variety of high-end functional fabrics, such as Teflon water-repellent weaving cloth, Wicking wicking for moisture wicking, soft Cool Comfort wicking cloth for moisture wicking, and cool and dry Cool Max denim. A variety of practical and fashionable dynamic functional apparel, including men's floor printed windbreaker, sports shorts, woven T-shirt, sports trousers, leg jeans, high elastic narrow cattle and ladies' multi-functional jacket, double sports shorts, black and white Contrast double coats, yoga sports trousers, sports vests, 3D Twist three-dimensional jeans, etc., implement a series of black and white original tone.

The newly launched Packable single product is a functional fashion that urban people dream of. The chest pocket can be folded into small bags, which is very convenient. In addition, many series of single products use smart devices / electronic connection design, seems to wear a hot hole through the earphone, smart phone pocket, perspective smart watches, such as network fabric smash.

EVISUKURO walks at the forefront of the era while also remembering the roots of EVISU. Japanese traditional patterns are the characteristics of the series. In the spring and summer of 2017, the main characters of the Japanese style bird are accompanied by various flowers to show the beauty and vitality of spring and summer. With the special forces theme, a delicate and luxurious silver line flower and a mechanized linear seagull pattern are created. The armor structure is also one of the main themes of the season. The design is closely related to the trend of geometry and lines. With reference to the armored structure of the special forces, with the eye-catching black and white tone and brand logo, the high-end version of the street fashion has emerged. In addition to the tough side, the series also meets the nature of women's love for the United States and has prepared a group of aesthetically pleasing individual products. The thin material has elasticity or ventilation effect, and with clever perspective cutting, it is fashionable and sexy.

EVISU was founded in Osaka, Japan, in 1991. The name was inspired by EBISU Ebisu in Japanese mythology (also known as Ebisu, Barbara, Japanese: えびす). At first, the brand can only produce about fourteen pairs of jeans each day, and it is hand-painted with a seagull pattern on the back pocket of each pair of jeans. Because of this love of jeans and the meticulous attitude to detail, EVISU is quickly being held. The highly demanding Japanese fashion industry loved it, and it even sparked an upsurge of vintage jeans that swept the world. EVISU's persistence and focus in the past 20 years has earned a reputation and praise for the brand, which has become a favorite of many jeans collectors and trendsetters. While being internationally renowned, it does not reduce the stringent quality requirements of the brand, and the uniquely valuable core values ​​have long been entrenched and become a classic in the history of jeans.

"BEFORE ANYONE DID ANYTHING EVISU DID EVERYTHING"

EVISU's slogan was inspired by John Lennon, the Beatle member, who praised “The Rock King” Elvis Presley’s famous phrase “Before anyone did anything, Elvis did everything”. Elvis Presley has become the classic character of rock music with its creative music and wonderful performances. Later, the founder of EVISU, Mr. Takeyama Yamashita, borrowed this quotation and changed it to EVISU's brand slogan. The slogan was also used by the brand in 2012 to celebrate the 20th anniversary of EVISU's establishment of the ready-to-wear collection. As a pioneer in denim apparel, EVISU is known for its unique sand-washing technology and exquisite details, and is dedicated to the spirit of corporate slogans, making EVISU an immortal symbol of denim apparel.