Consumers began to imagine: Is there a kind of clothing: it allows them to easily transition from one scene to another without a sense of disobedience.
Yes, the brand that is most sensitive to market changes has already taken the plunge and began to give clothing more functional attributes.
Suit change face
Recently, adidas, which has led the industry's vane, saw the need for Japanese office workers to segment their formal wear and related apparel. Currently, adidas has launched a sports suit called PerformanceSetup in the Japanese market. The suit is made of DELTAPEAK stretch fabric combined with adidas' signature CLIMALITE moisture-proof and quick-drying sports material, and is tailored to fit. The brand logo that has been consistently displayed is decorated with low-profile three-bars on the left and right cuffs.
In order to cater to the theme of the brand, adidas also invited the Japanese football team's midfielder Chai Qiyue to show off the demonstration, showing the charm of multi-scene conversion. Currently, the adidasPerformanceSetup sports suit has been exclusively sold at Isetan in Shibuya, Shinjuku and Osaka for 56,000 yen.
In fact, the industry's boss Nike suit has been available a few years ago. The menswear brand Clothsurgeon, founded by British designer RavMatharu, also launched a custom collection called SweatSUIT in 2014. Based on Nike's Fleece collection, this collection is transformed into a sports suit with four grey wool sweatpants.
Nike also teamed up with the famous British tailor Taiz OzwaldBoateng to design a suit called N98 for the 2014 World Cup in Brazil. OzwaldBoateng innovatively blends the tailoring of traditional custom suits with the away jerseys worn by Brazil in France in 1998. In one, with Nike's top sports technology at the time, such as laser hole heat dissipation, thermal bonding. This "sportswear suit" is a few years later than the pioneering fashion show, but it is also a custom version.
Japan's professional functional sports brand ASICS has also turned its attention to the indispensable dress of Japanese office workers. ASICS has teamed up with keisukekanda, a clothing brand known for its hand-stitching and feel, and ANREALAGE, a fashion brand that uses geometric elements to create a formal collection. The series of sturdy heads are simple and simple in design. The sleeves and the side of the trousers are decorated with the typical stripe elements of the sportswear. The high-quality elastic fabric is used, and the movement is not tight.
In response to product connotations, ASICS invited a Japanese actor Yamada Takayuki, who was promoted as a male god for the movie version of "The Bloody College", to appear in a promotional video. In order to cater to the theme of propaganda, in the Japanese advertisement, Yamada Takayuki performed a serious and fascinating interpretation of the elegant yuppie, showing the wonderful chemical reaction of traditional sportswear, basketball shoes and other elements into the suit and shoes, revealing the extraordinary Secular disdain, even in the workplace, I feel that I can play a game in minutes after work.
It is reported that this series will be exhibited and sold in limited editions at ANREALAGE Tokyo Nanqingshan Store from August 26th to September 25th. Online stores will also be open at the same time.
More willful heart
Look at the latest earnings report from adidas. Although the net profit for the three quarters has increased by 99%, the products that contribute to the main profit are the products of the footwear and non-sports products. It can be said that the sports brand adidas no longer only focuses on the production of sportswear. Whether it's for competition or the general trend, sports brands are adding more features to the apparel to create more wearable scenes.
In fact, luxury brands also always have time to put down the shelf sports. Brunello Cucinelli used a pair of sweatpants with a waistband and a suit top. “We want to tell people that they can mix and match different pieces.†Mr. Cucinelli said that no one has to specify a suit to wear. Junya Watanabe also used the classic trousers elastic pants on the trousers, no sense of disobedience.
Salvatore Ferragamo added an oversized pocket and a belt to the basic suit, and when the head was made smaller, it had the taste of military uniform.
In terms of consumer demand, sports style is no longer as simple as “becoming close to athletesâ€, or it is formally or casually combined into an ideal dressing style for men. A solid color suit can easily solve the sneakers. Casual impression, instantly enhance temperament.
Most of the European Cup teams have chosen Gaoding suits this year. Football has never been more than blood + beer. The combination of sports and suits can also be handsome.
Obviously, the limited-edition sports suits are only small-scale test waters, but it has to be acknowledged that apparel and footwear categories that satisfy both functional and fashion sense have become a new era trend. The concept of sportswear's suit design has been popularized.
In this increasingly casual era, suits may become more and more “unspeakableâ€: the silhouette becomes softer, the version is more casual, and even the most classic one, single slit, valgus collar and other classics Elements will also be invaded, and eventually, whether it is fabric or color, it will become more and more moving. This seems to have deviated from the original intention of "suit suits", but think about it, what eternal rules or systems are there in this world?
Editor in charge: Li Xuetian
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