March 30, the twenty-fourth session of the Chinese market results of sales statistics press conference and China Consumer Market Development Conference held in Suzhou. At the meeting, the statistics on the economic statistics of China's consumer market in 2015 were released. Bosideng down jacket won the top sales of similar products in the national market with a market share of 30.23%. Its brands of "Flying in the Snow," "Compbo," and "Bingjie" Second, the sixth and tenth. "Bosideng" brand won the 2015 "Internet + Down" brand award. Since 1997, Bosideng down jacket has won the first place for 19 consecutive years in the comprehensive market share of similar products, brand portfolio occupy half of the market, the only representative of China's winter clothes for 20 years to release the world trend, the brand value for three consecutive years in the textile First in the apparel industry. In recent years, Bosideng adhere to the "meet the needs of consumers and internal and external customers" as the guide, established a "fashion + quality + warm," a new brand positioning, to create "warm as the core, all categories, integrated, platform brand ", Advocate" product quality + "innovative thinking, to meet the market demand for functional down jacket products. Bosideng Group President Gao Dekang said constantly advancing with the times, innovation, professional attitude and craftsmanship, consumers really need to do a good product, Bosideng brand is able to maintain the vitality of reason. It is reported that this conference with "data insight into the consumer truth, who is the annual pride of China's consumer market," as the theme, relying on China Chamber of Commerce and China National Commercial Information Center retail big data system, accurately reflects the Chinese merchandise sales Macro trends, called the benchmark of the Chinese market dynamics, barometer.
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