Retail Black Horse KM Men's Wear 2016 CHIC "Creative Design Booth Award"

This exhibition has 1,177 companies and more than 1,300 brands from 20 countries and regions. The number of visitors on the first day reached 43,355, which has attracted wide attention from all walks of life, including brand companies, manufacturing companies, apparel-related industries and terminals. Industry sources of channel resources can be called a gorgeous international apparel brand exchange meeting. The designer fast fashion brand KM has attracted much attention before its participation in the exhibition. Once it was unveiled, it was blocked by the live audience and the lively crowd irritated the “bleeding barrier”, turning the KM into the most lively booth in the audience.

Since its entry into the Chinese market, KM has been able to enjoy the richest products of Nordic's best quality fashion design at a very low price, making Chinese consumers feel incredible. What's more important is that through the most optimized integration of resources, KM has achieved "Low price is no longer opposite" brand concept.

The designer fast fashion brand KM pays attention to creating high-quality and fashionable life for the masses of consumers, sticks to the simple and comfortable, casual and elegant design route instead of pursuing the noble luxury of the product. Moreover, following the Nordic designers' concept of product sculpting and natural environmental protection, the raw materials and manufacturing processes of the products are developed and improved to make them more fashionable and high quality.

It is true that during the period of physical retail transformation, a large number of brands that were overwhelmed by market development fell. At the same time, the new forces represented by KM have awakened the “original force” of the clothing retail industry. It is not lost in the design of luxury brands, purchasing the latest scientific materials for manufacturing, affordable prices that are affordable to the general public, and massive collection of styles and product categories that completely revolve around consumer-centric products and service models. The brand KM successfully won the favor of the young consumer groups and step by step to achieve the global apparel retail renaissance.