Zhou Yanyu, a successful career
As a woman of the new era, having one's own career is the dream of the majority. It is the ideal state for women after marriage. Women also have to be self-reliant, so many women are young and young, and they have a story about a young woman. Zhou Yanyu is one of them. Zhou Yanyu, female, born in March 1987, bachelor degree, graduated from Jiangnan University in 2012 with a major in fashion design. In 2011, she registered “Gaomi Yanyu Garments Co., Ltd.†and officially registered as “Yanyu†trademark. I started my own career in the hair accessories industry.
Start a business from the university
Reporter: How did you first contact this industry? How do you like these little ornaments when you learn fashion design?
Zhou Yanyu: I like painting since I was a child. Maybe I have a natural incomprehensible relationship with art. I have a persistent hobby and pursuit of the major I have studied. During the university, social activities and professional learning complement each other, and I am submerged for me. The career development has accumulated a certain management experience and foundation.
When I was a junior, I came across a bowtie handmade jewelry by chance. From then on, I liked the industry and decided to create a hair accessory brand of my own. In 2009, I established my own website in Taobao. At the beginning of the business, it started at 10,000 yuan. At that time, I was alone. All the goods, design, processing, sales, and after-sales were responsible for me. I had to work more than 17 hours a day to complete the order task. With more and more online orders, I gathered a group of sisters in the school to start a business together in 2010. Gradually, we have achieved certain achievements without going out of school. After all, the university is a place where elites gather, a strong artistic and academic atmosphere, advanced art theories and design concepts that deeply nourish me. Through continuous hard work and constant innovation, I gradually formed my own unique artistic style and design features. My head flower accessories became popular on campus and the Internet.
Reluctant to return home to start a business
Reporter: You are studying in the South. It was originally started in the South. What made you think of going back to Gaomi?
Zhou Yanyu: My initial place of entrepreneurship is in Wuxi, China's most economically developed Yangtze River Delta region, where I have familiar entrepreneurial sisters and teachers, and have a good artistic atmosphere. But a girl, as an only child and a baby in the hearts of parents and elders, my family hopes that I can go home to start a business and wait for the happiness of my parents to share my family. Considering the well-developed network and communication means, there are many channels for obtaining knowledge and information. Moreover, Jiangsu is not far from Shandong, and you have to go to the South to purchase goods at any time. You can always go back to your alma mater and start your business. Think of this, but also to stay with your parents. In May 2011, I moved the company to Gaomi City, my hometown, and attracted a group of entrepreneurial partners to join, laying the foundation for development. In 2011, I registered and established Gaomi Yanyu Garments Co., Ltd. in my hometown and officially started my own entrepreneurial career. At that time, I established my own hair accessories and costume jewelry processing factory in Xiazhuang Town, and paid attention to cultivating my new work team.
The most important thing about entrepreneurship is quality.
Reporter: Is the company's development still going well? Is there a wide variety of products? What do you think is the most important thing in starting a business?
Zhou Yanyu: At present, my company has developed more than 40 series, such as hair ring, hair rope, headband, hair band, grab clip, boutonniere, BB clip, spring clip, duckbill clip, mobile phone chain, etc. Exported to all parts of the country and Asia, Western Europe and other countries and regions. Since its establishment, Taobao Store has accurately positioned its female consumer groups with its brand integrity awareness. Through the modern network marketing method, the sales reputation of Taobao C2C platform has accumulated to the Golden Crown, and related Tmall websites and Alibaba have also been put into operation. The company's modern online marketing system has matured.
I think the most important thing about starting a business is to ensure the quality of the products. The craftsmanship and skills of each employee are taught by me personally. In product design and research and development, my requirement is that any product, from raw material selection to tailoring, is not allowed to have a trace of flaws; products that are unsatisfactory or immature are never put on the market. I am a person who pays more attention to detail: a product, not only must consider the aesthetic concept of the public, but also highlight the personal characteristics of women and the overall coordination. To this end, different ages, regions, different head types, hairstyles and even face types, skin color, body shape, clothing and even the matching scarves and boutonniere are the objects of my research. In terms of product variety, I have developed a series of products such as starting ring, hair rope, headband, hair band, gripper, BB clip, spring clip, duckbill clip, mobile phone chain, badge, etc., in order to achieve the effect of mixing and coordination. Aesthetic. It can be said that any woman can find her favorite accessories on our company's product display stand.
Promote flow operations in the future
Reporter: What plans do you have for the future?
Zhou Yanyu: In the next two or three years, I will focus on creating a first-class work team, forming a division of labor and ladders for all types of talents, and will focus on the company's overall business planning and product development, and continue to maintain the industry in design and technology. Leading position within the brand, while brand marketing as a focus of a period, to cultivate and enhance the brand reputation and visibility of our company. In terms of processing, we will build our own production base with modern functions such as design, R&D, reserve, production and exhibition at the right opportunity. Faced with increasing market demand, modern high-end equipment will be added, from simple manual production to machine-based, manual-assisted processing mode, strengthening coordination and process reform among processes, and gradually promoting flow operations. Improve work efficiency and production and processing capabilities.
The visibility of our company has been greatly improved. Many physical stores, lattice shops and even supermarkets and specialty stores have shown strong cooperation intentions. In the future, I will focus on online sales and also carry out store-style sales and chain sales. Attempts to select some stores to cooperate and build a foundation for chain operations. By joining and cooperating, we will expand the company's influence and drive, so that more people can make a career through cooperation with us.
postscript
While realizing her dream of entrepreneurship, Zhou Yanyu also promoted the development of local handicraft processing industry. The number of employees and hairdressing and processing workers she directly employed grew to 105, including 15 junior and secondary school students, laid-off and unemployed. 36 people. 8 people with disabilities. Since the semi-finished products of her products are all externally processed by the society, the women in the local and surrounding towns and villages and the older family women who come to the township have come to her company to work and work at home so that they can stay at home. Make money to supplement the home. In particular, there are several middle-aged women who are chronically ill at home. They can't go out to work at home. Because of the difficulty of getting sick families, when they come to her company to lead a living, she always gives them the greatest care, making them relatively simple. Style, but give them a higher processing fee to help them. Due to the large amount of daily shipments, her company has become a major customer of local express delivery companies and various express companies competing to attract business. Some physical stores have also come to contact the agency sales business, and her career is booming.
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