Anime movies get together to preheat the summer toy market

Nowadays, watching a movie is already one of the most important choices for the leisure and entertainment of the masses. When a holiday meets a large area, the major cinemas often appear to be crowded and unreliable. Released 5 days, the box office exceeded 300 million yuan! This is the box office record created in the domestic 3D animated film "Doraemon: Go with Me" at the end of May. The impact of the animated film hits on related derivatives is very straightforward, especially for toys. The past “Pleasant Goat” and “Bear Infestation” movies all resulted in huge sales of its derivative licensed toys. As summer vacation is approaching, there will be a large wave of animated films coming. Will these animated film images roll up a new sales boom in the toy market?

In July, domestic animated films were put together and released

With the upcoming summer vacation, parents are worrying about how to give their children a relaxing and meaningful holiday. Businesses are struggling to prepare what products to do for the summer market. From the situation reflected by toy merchants in recent years, the trend toy has performed very well in the market. Businesses are more convinced that animations on television and animated films on theaters will further stimulate the sales of related derivative toys during the children's holidays. Chen Qirui, owner of her Swiss toy store in Fuzhou City, Fujian Province, said: “Especially movies are basically carried out by parents with children. When they buy toys for children, they can understand what these cartoon images mean to children. , so the movie released in July can provide strong support for the sale of toys."

It is understood that the animated films that have been released successively since July this year include "Saer No. 5 Movie: Rise of the Thunder" and "The Locke Kingdom Movie 4: Starting! Giant Valley, The Return of the Journey to the West, The Pirates of the Mermaid Pirates, The Guibao's Comedy, The Universe, The Ultimate Battle of Pigman, The Shawn. From past data, Saier, Locke Manor, Moore Park and Pigman have a certain number of audience bases. Among them, pigman animation has played a very significant role in promoting toy sales since the end of last year.

With the popularity of Pig Pig 3D movies nationwide, related derivative toys have also been sold hot. According to the person in charge of Xunsheng Cultural Industry Development Co., Ltd., "Pigs Toys 2015 - Wuling Lock Series, Weapon Series, Deformation Series, Scene Series, Assembly Series and many other new products have been listed in May and June, and the market has received enthusiastic response. Believe that with the release of the big movie, fans' word-of-mouth spread, the market share of Pig Hog brand products will further expand."

In the middle of July, "Shaunshaw", which will be staged as a foreign animation image, has also accumulated certain fans. At the beginning of the year, Shifeng Development Co., Ltd., which was authorized by Shaoning Shaun, has started to launch related derivative toys. However, according to the reporter's understanding, due to the lack of publicity before the release of the film by the authorized parties, the promotion of the relevant licensed toys is not obvious. “Because of the relatively low profile of the propaganda’s publicity in the previous period, the distributors have not specially prepared the toys for Shaun’s toys in advance.” Zhou Yangjie, marketing director of Shifeng Cultural Development Co., Ltd., told reporters. It can be seen that the pre-publicization of the movie has a great influence on the stocking work of the distributors.