Persistence, she and her sister-in-law kingdom have been accomplished: Interview with beautiful costumes Jilin Province distributor Gao Haiyan

Located in the top Ginza Mall in Changchun City, Jilin Province, a business style BEAUTYMARK-like store occupies a total of 140, and is no less inferior to big-name clothing such as Gedi and Kouzi. Its sales performance has remained at the forefront. However, this mall is just one of the counters of Ms. Gao Haiyan’s many beautiful costumes. In the top malls of other cities in Jilin, there are six such shops, and it’s puzzling that Gao Haiyan was still 5 years ago. Just a small shop owner with a net worth of less than 30,000, what makes it sit on six brand shop owners? What kind of fate does she have with her brand?
Origin, love the mall's series of comparable clothing
In 2008, Gao Haiyan, who was from his hometown in Changchun, Jilin Province, visited Hong Kong when he was strolling through shopping malls in Shenzhen. He saw that the clothing of the “Guangzhou Wanglin Garment Factory” that had not yet formally taken the branded monopoly route was scattered in the mall. When Gao Haiyan entered the mall, she was deeply attracted by these elegant women's dresses. The words of Gao Haiyan's words were: “These are very elegant and self-cultivating styles, with a deep feminine look and those who look at them. Clothes, you can imagine the kind of wear on your body, and those fabrics are also diverse and comfortable South Korea imported high-grade fabrics."

飚Beauty Clothing Jilin Province Agency Gao Haiyan

At that time, Gao Haiyan eagerly asked the owner about the manufacturer's materials for the series, but because the promotional materials of “Guangzhou Wanglin Garment Factory” had not been promoted, the information she got was just a full name of the manufacturer, and she could not even find the position of the manufacturer. . After returning to her hometown, the feminine costumes she wore were praised by her sisters and asked for a purchase address. At this time, she sprouted an idea: "Why don't you open a clothing store yourself?" Gao Haiyan, with her passion for clothing and her innate sense of fashion, opened a small clothing store with only a few 10,000 yuan in savings. The opening of the shop meant finding a source of supply. A friend in the industry recommended her to go to a stall in Shenzhen to get goods. When she went to the Shenzhen stall, she saw the “BEAUTYMARK is beautiful” garment stall. The style of clothing was exactly what she had been looking for for a long time. The difference was that the factory was upgraded to a company.
After some inquiries, the fabric and style of this "Wanglin Garment" were deeply loved by consumers. Within a short period of two years, a small manufacturer had rapidly expanded and developed into a specialized brand company. Among them, the U.S. brand is a dress featuring the “elegant femininity” style. It is the first brand in Guangzhou's dress sales category. It has four stalls in the Guangzhou White Horse Wholesale Market and later expanded to Shenzhen, Chengdu and Sichuan. After learning about the same, Gao Haiyan took out the purchase of 20,000 yuan plus his own mobile money of 10,000 yuan into the operation of the United States and the United States clothing. But the problems that need to be faced also come: the positioning of Midea high-end garments, high quality, high process costs, and high design costs mean that the overall storefront of Gao Haiyan must be upgraded, and it must be able to keep up with the mid-to-high end of the clothing. The positioning of clothing. And Gao Haiyan's current small storefront is not enough to support the image of this batch of clothing, when Gao Haiyan made a surprising decision: follow the United States as a brand!

One of Gao Haiyan's Meimei clothing brand stores

It is indeed difficult for the operation of the brand to transform from ordinary shops to brand operations. This is a difficult issue for Gao Haiyan. However, she firmly believes that the future and development of the United States, she came from Shenzhen, Guangzhou Wang Lin Clothing Co., Ltd. - the United States and the United States headquarters. Having seen Wang Lin’s workshops, pattern making, fabrics and warehouses, Gao Haiyan began to have a basic understanding of the production process of clothing. In the days of the headquarters, Gao Haiyan did not dare to pull down a training course. For fear that his lack of understanding of products and sales, just a few days is the spring ordering of Wang Lin's clothing. The customer service representative suggested that Gao Haiyan stay for a few more days. Participate in the company's ordering meeting, then we can better understand the company's trends.
After three consecutive days of ordering sessions, in-depth study of sales techniques, detailed management, fashion trends, brand operation considerations, on-site ordering preferences, etc., Gao Haiyan was more determined to follow the confidence of the United States as a brand, and on the spot A large number of spring and summer products were ordered. With the support of Wanglin Apparel Company and the guidance of the mentor, he returned to his hometown in Jilin Province and opened his first store in the United States. The business of this image store quickly improved. In the past, several times as many stores, so that the immediate results and benefits make Gao Haiyan more and more busy, but also continue to expand the store, the success of the transition from a small store owner to a strong woman.

Gao Haiyan successfully became the image store of the general agent of Jilin.

In late 2011, Wanglin Apparel's brand transformation and upgrading plan has been implemented, and the brand special counter was launched at the end of 2011. It was opened in Sichuan Moore, Yinzhou Yintai, Hunan Dayang, Chongqing Wangfujing, and Chongqing New Century. Direct shopping mall counters, sales are very impressive. After Gao Haiyan's inspection, she firmly believed that the development of the United States would become better and better, and the headquarters also provided some support for Gao Haiyan's counters, including providing brand decoration design, giving shelves, unsold return, etc. Headquarters sent mentoring to guide: display , clerk training, sales skills, layout scenes, opening activities and other services.
In a short period of one year, Gao Haiyan opened four counters in the Liaoyuan and Changchun cities in Jilin, and successfully signed two counters in the first half of 2013. The rapid pace of development is embarrassing. She stressed that: The development of the U.S. brand has been achieved today. At the end of the interview, the author asked Gao Haiyan about her plans for the next step. She said: “Already talking about it, there are 3 more to open soon.” When asked about her sales performance, she smiled mysteriously and said “every time The average shop has nearly a million annual profits." In the recent past, she has also succeeded in becoming the provincial agent of the Jilin Province in the United States. Her beautiful kingdom will continue to be scattered and expanded in the Jilin Province.

Pei US official website: http://
Investment Department Chen Sheng 15820237622 /18922372616
Investment Department Yin Sheng 18823272822
Minmei Headquarters: Nanzhou Road Jingye Processing Zone, Haizhu District, Guangzhou City Guangzhou Wanglin Clothing Co., Ltd.
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