Leather Logo Annual Conference & National Leather and Fur Products Distributor Conference Held in Guangzhou

On May 26th, the 2013 Leather Logo Annual Conference organized by the China Leather Association, co-organized by the Guangdong Leather Association and Beijing Leather Magazine Association, and the National Leather and Fur Product Dealer Conference were held in Guangzhou. The theme of the conference was "Winning for the future with production and sales." Deputy Director of the China Light Industry Council Wang Shicheng, relevant leaders of the Ministry of Industry and Information Technology, the Trademark Office, local leather industry associations, national leather related testing organizations, relevant colleges, leather sign companies, ecological leather companies and representatives of leather and fur products distributors across the country, and News media reporters, a total of more than 500 people attended the meeting.

First, the leaders highly affirmed that at the leather sign work conference, for the work of leather signs, Vice Chairman Wang Shicheng of the China Light Industry Federation, Director Xie Lian of the Consumer Products Division of the Ministry of Industry and Information Technology, and Zhang Ping, Deputy Director of the Trademark Office of the State Administration for Industry and Commerce gave important speeches respectively. .

In his speech, Vice President Wang Shicheng pointed out that since the implementation of leather signs for the past 19 years, they have played an important role in regulating the market and promoting the development of self-owned brands in the leather industry. They are the flowers of the leather industry. He stressed that in the face of the current severe domestic and international situation, it is necessary to continue to strengthen the work of leather signs and ensure the healthy and sustainable development of leather sign brands.

During the "Twelfth Five-Year Plan" period, expanding domestic demand is a strategic base point for China's economic development. Director Xie Lian of the Consumer Products Department of the Ministry of Industry and Information Technology stated in his speech that for the past 19 years, the leather mark has been continuously innovated and reformed to meet market demands. Over the years, quality, integrity, fashion, and service have been widely recognized by the society, industry, and consumers. The specification of the leather market has greatly met the needs of society.

Zhang Ping, Deputy Director of the Trademark Office of the State Administration for Industry and Commerce, in his speech, also fully affirmed the work of the leather logo. She pointed out that today, consumers have a strong tendency to recognize shopping, and the leather industry is a brand and intellectual property. The core industry, as the first batch of certification marks in China, plays an important role in brand building. It has become a model and platform for domestic leather enterprises to implement self-discipline cultivation industry brands.

2. In 2012, the leather industry maintained overall growth. The leather mark was an important support force. During the meeting, the Chairman of the China Leather Association gave a welcome speech and introduced the economic performance of the leather industry in 2012 and January-February 2013. In 2012, the leather industry basically achieved stable operation, but the growth rate dropped and downward pressure increased. According to the data, in 2012, the total output value of leather, fur and products and footwear industry in the country reached 1,055.6 billion yuan in the year, a year-on-year increase of 14.01%, and the growth rate dropped by 11%.

As an outstanding group in the leather industry, leather sign companies are an important support force for the development of the leather industry. At the meeting, Deputy Secretary-General Chen Zhanguang of the China Leather Association introduced the economic performance of the leather signage enterprises. In 2012, the average total value of the leather signage company’s assets increased by 12.19% year-on-year, which was 3.14 times the average assets of the enterprises on the industry regulations; the average sales revenue was the same The growth rate was 2.37% in the previous year, which was 1.9 times the average output value of the enterprises in the industry; the average profit increased by 10.21% over the previous year, which was 2.5 times the average profit of the enterprises in the industry regulations.

Thirdly, the official launch of the "Leather Logo and Ecological Leather Cooperation Alliance" was established.

In order to thoroughly implement the guiding spirit of “developing low-carbon, circular economy, and building ecological civilization” put forward by ***, realize the grand goal of building “beautiful China” and further implement the “Twelve Five” planning guidance of the leather industry” The requirements for brand promotion. At the meeting, Vice President Wang Shicheng announced that the “Leather Logo and Ecological Leather Cooperation Alliance” was formally established and the participating leaders awarded the license to the League Executive Committee.

The cooperation alliance is a continuation of the leather logo enterprise's initiative of “practicing environmental protection, using eco-leather, and promoting national brands”. All companies that have obtained the qualifications for the use of "Leather Logos" and "Leather Logo Eco-leathers" are all members of a cooperative alliance.

The China Leather Association aims to establish a cooperative platform for the strategic cooperation and win-win situation of outstanding upstream and downstream companies, focusing on highlighting the ecological value of the independent brands of the leather industry in China; enhancing the internal viability and motivation of the development of the industry and promoting The coordinated development of leather industry quality, brand and environmental protection promotes the transformation and upgrading of the industry; builds a green ecological leather industry chain, guides the industry towards green, low-carbon and environmental protection, accelerates the construction of ecological civilization in the leather industry, and promotes the realization of the goal of “beautiful China”. .

The establishment of a cooperative alliance marks the cooperation and cooperation between the upstream and downstream industries of the Chinese leather industry, and the work of jointly raising the national brand of the industry has entered a new stage of development.

Fourth, the production and marketing matchmaking and win-win future In the face of the current grim domestic and international situation, China Leather Association and Asia Pacific Media respectively released the "2012 Leather Brand Development Report" and "National Distributor Survey ***" to help the leather sign. The company connects with the dealer.

The “2012 Leather Brand Development Report” was based on the economic data of leather signs from 2011 to 2012, combined with a survey of the company’s problems and the entire industry’s operational data to conduct a comprehensive analysis. In 2012, the leather mark enterprise as an outstanding group in the industry continued to lead the industry, various economic indicators were better than the industry average, awareness of environmental protection and social responsibility was significantly enhanced, the average tax payable was significantly increased, and more and more enterprises were standardized and managed. In many cases, the company’s independent research and development capabilities have also made great progress, making great contributions to the stable operation of the industry as a whole.

In addition, the "Report" also investigated and analyzed the difficulties encountered in the development of enterprises. In 2012, the leather sign faced many difficulties and challenges. The factors such as labor difficulties, material price fluctuations, hard-to-finish SMEs, and inflationary pressures all affected the development of the enterprise.

The “National Distributor Survey ***” has conducted targeted investigations and analysis of the various market segments of fur leather products, and analyzed the brand distributors' regional distribution, living environment, overall strength, product structure, and business model. According to statistics, a total of 30052 leather industry dealers nationwide, including leather shoes accounted for 39.6%; leather, fur clothing accounted for 36.7%; leather goods accounted for 23.7%. The release of "***" has important reference value for the market expansion of the leather industry.

In the same period, the China Leather Association set up a leather sign enterprise exhibition and negotiation area at the Second China (Guangzhou) Fur Leather Clothing and China (Guangzhou) Footwear and Leather Goods Fair.

During the conference, the China Leather Association also awarded the “European Leather Logo Management Award 2012”, “2012 Leather Logo Market Contribution Award”, “2012 Leather Logo Cutting-Edge Award” and “2012 Leather Logo Product Best” to some of the leather logo enterprises. Cooperation award." In recognition of the company's outstanding contribution to the development of leather signs in 2012.