Love yarn apparel Group is China's underwear industry segment in one of the most dynamic modern enterprise, from the initial OEM to create their own brand, just two years, from scratch, from there to fine, from fine to Special, full of vitality.
In the spring of 2012, it is destined to be an uncomfortable spring for Love yarn group. In order to continuously improve its core competitiveness, Zhan Jifu, an executive director and marketing director of Love yarn clothing group, was further strengthened and made stronger by brand building. A bold decision, the four underwear brands that love yarn Baby, Bai You Ti, IFEICE (love Fei Si) and GETFIT (Princess Fei) to dismantle points, respectively, the establishment of Shenzhen Love yarn Baby Clothing Co., Ltd, Shenzhen hundred excellent Ti Clothing Co., Ltd, Shenzhen Ai Fei Si Clothing Co., Ltd, Shenzhen Princess Clothing Co., Ltd. The Group will recruit highly qualified management personnel to be responsible for the production, processing, sales, branding, investment promotion and other related matters of underwear. The Group is responsible for the macro-control of the four underwear companies, the general managers of the four apparel companies are responsible for the board of directors, Give full play to the talents and resources of the elite teams of all the companies, speed up the pace of construction of the four brands in an all-round way, speed up the influence and popularity, strengthen the Group's strength, enhance the core competitiveness of enterprises and promote the sustainable and healthy development of the underwear industry. Ten million women dedicate more and better boutique lingerie, and love yarn group into China to adjust underwear carrier enterprise.
Zou Jifu believes that the sound and healthy development of the underwear industry plays an important role in advancing the development of China's garment industry. Relevant policies of the state also support the upgrading and development of the underwear industry. It is inevitable that the underwear industry moves from "manufacturing" to "smart manufacturing." Trend, Love yarn group is in strengthening brand building, enhance core competitiveness of the considerations made before making such a choice.
Expert analysis, with the improvement of women's status and income, their choice of underwear is not only beautiful appearance, but also pay attention to whether the design is scientific and reasonable, whether the fabric is environmentally friendly, comfortable wearing, cost-effective, and only have the above criteria Underwear can attract their purchasing power. At the same time, women are the most discerning consumers, their spending more and more rational, pay attention to the brand and the pursuit of quality, but also consider the cost, so, as an underwear business must be a good interpretation of women's new changes in consumer attitudes, Continuous innovation, in order to meet the modern woman, "the most discerning consumer," in the underwear statement.
Underwear industry has always been recognized as a sunrise industry, with the further promotion of the competition in the Chinese underwear market, underwear brand competition era really coming, Ebb Tide's market rules will expose its cruel side, only seeking perfection, quality, personality, Change "manufacturing" as "Chi-made" in order to break through the fierce competition, Love yarn group size up the situation, the first step.
Zou Jifu, executive director and marketing director of Love Yarn Costume Group, said that under the environment of homogeneous competition in the underwear industry, the enterprise's flexible approach will not only promote the sustainable development of the industry, but also break the bottleneck of the slow development of the brand. Love yarn group multi-brand advantage, although to enterprises to enhance the ability of anti-risk, but due to the limited time and energy group headquarters, to four brands have become influential brand is very difficult, so the implementation of the strategy of retreat, For the benefit of strengthening the brand building, but also will promote product development, terminal sales and logistics and other aspects of the overall optimization, enhance the overall competitiveness of enterprises. As for whether it will be successful, it is still unknown, but Love yarn group at least found a breakthrough point.
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