Since the second half of 2009, as China's domestic economy began to stabilize and demand started to recover, the overall performance of the apparel sales market improved significantly. The recovery in consumer confidence became even more noticeable in 2010. Domestic apparel sales continued to grow steadily, and the industry’s exports also turned positive after a period of decline. Looking ahead, with the acceleration of urbanization and the ongoing consumption upgrade, the apparel market is expected to see sustained growth. The rapid development of the consumer market in central and western regions will further contribute to a bright future for the apparel sector.

In 2010, the growth of the apparel market was expected to outpace that of the previous year. According to data from the National Bureau of Statistics, in March 2010, the retail sales of enterprises above designated size increased by 26.4% year-on-year, which was 16.4 percentage points higher than the same month in the previous year and 5.6 percentage points higher than the previous year. The trend of warmer clothing consumption has been largely confirmed. It is anticipated that the year-on-year growth of domestic apparel consumption in 2010 will be higher than in 2009, reflecting a stronger market recovery.

The competition in the domestic apparel market is set to intensify. First, foreign markets are in a recovery phase, and many governments are implementing stricter trade barriers to protect their own industries. As a result, many clothing companies that previously focused on overseas markets will continue to prioritize the domestic market. Additionally, the rapid expansion of branded apparel retail chains has led to a diversification of sales channels, increasing competition within the retail sector.

The development of clothing sales channels is becoming a key trend. With the rise of the post-80s and post-90s generations, consumer preferences, spending habits, and demands have evolved significantly. As this new generation becomes more influential, the apparel retail market will become more segmented. Retailers will not only focus on format diversity but also on differentiation within each format. Apparel companies are shifting from traditional marketing strategies to creating more specialized, personalized, and targeted retail outlets to better meet consumer needs.

There is a growing emphasis on store environment and service quality. One of the emerging trends in the Chinese apparel industry is the shift toward experiential consumption. To cater to this demand, garment companies are paying more attention to the atmosphere and service standards of their stores, including store design, product layout, and the appearance and attitude of staff. These elements play a crucial role in shaping the overall shopping experience.

The distinctions between different types of apparel products are gradually becoming less clear. Younger consumers tend to favor casual wear over formal attire and are increasingly seeking personalized clothing options. This trend is blurring the traditional boundaries between men's, women's, and children's clothing, as well as between suits, shirts, and jackets. In the future, the distinction between formal and casual wear will become even more subtle. Consumers will place greater importance on brand identity and the overall shopping experience, leading to a more refined and blurred classification of apparel products.