Lois Cowboys, a Spanish national treasure with a global footprint, has traveled to over 70 countries and is currently seeking franchisees and agents for its autumn and winter 2010 collection. The brand, known for its iconic cowboy style and premium quality, continues to expand across the world, bringing its unique spirit to new markets.
Based in Beijing, Liang Ma Yansha, Jin Yuan, and Sogo Cabinet are leading the way in distributing Lois Cowboys products across East China, North China, Central China, South China, Northwest China, Southwest China, Northeast China, and Hong Kong. In addition, franchised stores have been established in Beijing and Shanghai, offering exclusive access to a wide range of products including children's clothing, leather goods, bags, shoes, socks, glasses, jewelry, and more.
Founded in 1962 by Manuel and Joaquin Saez Merino in Spain, Lois Cowboys revolutionized the denim industry by introducing jeans to the country. Over the decades, the brand has become synonymous with quality craftsmanship, from design to dyeing and manufacturing. The "LOIS" trademark, symbolizing strength and resilience, reflects the essence of Spanish culture—much like bullfighting, which is considered a national treasure.
In the 1970s, Lois Cowboys was recognized as one of the top four global denim brands by prestigious publications such as *Financial Times*, *Fortune*, and *Time*. Today, the brand continues to innovate with a team of dozens of designers and hundreds of new products launched each season. Its style has evolved to be more international and personalized, breaking away from traditional cowboy imagery to appeal to a younger, more diverse audience.
With a presence in over 70 countries, Lois Cowboys targets individuals who value self-expression, freedom, hard work, and a passionate approach to life. The brand stands against violence, excess, and decadence, embodying a lifestyle that resonates with those who seek authenticity and purpose. As the brand slogan states: “Not everyone is in line with LOIS!â€
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