H&M catches Lavin playing cross-border to create the most influential brand in the 21st century

Cross-border like tobacco is addictive. H&M succeeded in cross-border Karl Lagerfeld, Jimmy Choo, Comme Des Garcon, and Matthew Williamson. Recently, H&M released a 24-second short video on its official website to reveal the next cross-border cooperation brand, which caused an uproar in the fashion industry.

H&M is honored to announce that the new round of designer cooperation will be Lavin, one of the most influential brands in the 21st century. The exclusive collection created for H&M was designed by Lanvin artistic director Alber Elbaz and his menswear designer Lucas Ossendrijver, and will be on sale on November 23, 2010 at H&M's worldwide selection of some 200 specialty stores. The exclusive collection includes men's and women's wear. The world's first public appearance is scheduled for November 2 and will be available at H & M selected stores within three weeks. The grand launch of LanvinforH&M series is bound to become one of the most anticipated fashion events this year.

Lanvin Art Director Alber Elbaz stated: “H&M and us have discussed and discussed cooperation matters in order to further promote the glory we have created at Lanvin to a wider group. In the past, I once said that I would never design the Volkswagen series, but let H&M turn to luxury instead of letting Lanvin. To the general public, this proposal has stimulated my strong interest. Our two companies have different styles, but all share the same philosophy of bringing happiness and beauty to the global fashion men and women. Based on this, our cooperation is unprecedented and remarkable."

Margaretavanden Bosch, H&M's creative director, said: "Lanvin's exclusive collection designed for H&M is extremely exciting. This is a moment of great excitement. Lanvin will bring traditional, modern and classical French luxury to H&M. Typical Lanvin-style H&M exclusive collections use Lanvin's unique tailoring and sewing techniques to put a lot of effort into the contours and details of women's and men's wear. The upcoming November series will be full of surprises."

In 2001 Alber Elbaz joined Lanvin as Art Director. To this day, Alber Elbaz has successfully created the luxury brand created by Jeanne Lanvin in Paris in 1889 as a top fashion pioneer who is innovative and innovative. In the past ten years, AlberElbaz pioneered and led the mainstream of many trends, such as ribbons, bows, pearls, burrs, ornate colors and metal decorations, and became a fashion classic. Alber Elbaz has a lot of talents, especially in cutting and fabrics, which makes its design style unique, and all Lanvin costumes have unique instant recognition. Alber Elbaz also launched a new menswear collection in 2006. It changed the inherent style of men's wardrobes and brought a unique casual and elegant style to men's wear.

Lanvin is the top brand of H&M's latest cooperation. Prior to this, the masters of H&M's exclusive H&M designer collection included Karl Lagerfeld, Stella McCartney, Commedes Garons and Sonia Rykiel. Different from the past, the Lanvinfor H&M series will pass a specially produced short film on November 2 to unveil the world. At that time, log in and consumers worldwide can watch the movie. Three weeks after the short premiere of this short film, customers can get the chance to buy the Lanvinfor H&M collection.