The day before yesterday, Yang Guoqiang, the founder of Country Garden Group, who was rarely publicly exposed, rarely appeared at Sun Yat-sen University, and talked about his philosophy of life with his Mandarin with a strong Shunde accent:
"I never thought about doing the richest man. I just worked hard every day. I said that I am the richest man, but many (enterprise) are not listed. I think that the outlook on life and the world view are more important factors for success, and there is I work hard. I am not smart, but I work hard. I only know that I have to do things day by day. There are two kinds of roads in life: one is to walk through a red carpet, and the flowers are on both sides, giving you a glimpse. Latin magic lamp, what is there. It is not fun. After crossing the river, climbing the mountain and enjoying the coolness on the top of the mountain, happiness will come."
This is another low-key brilliant and simple victory in the business community. Never want to be the richest man, it is the incentive to become the richest man, monograph one thing,
Working hard every day is the only way to wealth!
Therefore, the more you are rich in Li Ka-shing's wealth, the greater the difference between your worth and his market value. This is the real reason why those who have succeeded in learning are more and more successful, and those who have succeeded in learning are becoming less and less successful. Life is like this, is there a business? Is GE the vision of Haier? Lenovo’s repetition of Samsung’s story yesterday through the Olympics is an inevitable choice for internationalization? What is the real gene of centuries-old and the evergreen industry?
The business community is a grotesque maze, and all the dazzling brilliance is actually a dangerous temptation! The real success is not the success or failure of a city and a place. All the successes are actually related to the low-key repetition. Why should we repeat the low-key? Because once you start high-profile at a certain point, you lose the repetitive patience! What to repeat? The better choice is to repeat simpler actions. What is easier than doing it yourself? This is the true gene of a century of prosperity and the foundation of evergreen.
I often ask the marketing executives of many companies: How long have you not been in the market! They are 100% off the market every month, and 80% drive by themselves, 80% of their own market is a treasure; I then ask: How long have you not been to the bus and subway! They have almost been gone for a long time! In fact, the real marketer has never gotten into the network he has compiled. It is just a small box, and it will hit the wall sooner or later! The marketer must drill out the box for sale. At the very least, it is necessary to stick out the head and not to experience it in a more real and wider space. It is only difficult to achieve success in the temple. When I go to a new city, I usually have to go to the bus first. I always think that this experience is better than 100 questionnaires! So whenever I stand on the luxurious podium of those cities, I said: I am coming by bus. There is always a sneer under the stage. After the laughter, I am giving my heartfelt advice: We are doing marketing, bigger. Taboo is to stay away from the crowd, because: marketing is never a learned science; marketing is a WTO event!
Many sellers are very modest. They listen to various lectures and even read a lot of books. There are also many sellers who sneer at all the lectures and books. They think that only the truth is true! For marketers, you appreciate the set of others, you reject the set of others, in fact, these are not important, the more important thing is: you must have your own set! You don't have to imagine that everyone agrees with you, because even if you are a beautiful woman in the world, it is impossible for all men to love you! You don't have to be afraid of others questioning or even vilifying you, because that is the basic treatment that all successful people must face! The truth is: you don't have a set of yourself, you can't be a real marketer!
This set is your own model, the pattern is some basic ideas plus methods. The idea is why you want to do this – the benefits of doing it; how to do it – how to do it faster! There is interoperability between different modes. This is called interlacing. There is also a contradiction between different modes. This is called interlacing, but this mode must be your own original, or unique to your business. The means of sales is better than others! But the marketing method is to be different from others! Only with your own model, your marketing is on track, because: even if there are thousands of roads to marketing success, there is only one that you can make, you must find it and put it Play to good!
The phrase marketing is a foreign language for China. There is no marketing word in Chinese dictionary. There is no Kangxi dictionary, and there is no Xinhua dictionary! But this is actually not important. It is like when your wife was born, you didn’t know what her name was. It’s that she didn’t know who she was at the time, but as long as you got married, she is your life. More important people! The concept of marketing has entered China for nearly 30 years and has already secretly married the Chinese market. Here, at the end of this book, we are only holding a small ceremony for marketing and the Chinese market, because from this moment At the beginning, the marketing of the whole of China must end the enlightenment of Western marketing on us and start the revolution of marketing! Regardless of whether Chinese marketers are ready or not, the marketer era has arrived. From the moment of marketing and the Chinese market, Chinese marketing has to start a revolution!
Marketers should not only use other people's knowledge to guide marketing; they should also turn their marketing into knowledge! It is the military (continued to send a letter on the Internet page) to brighten the sword, it is the marketer to see, show their own ideas! This will affect, so that you can market! Marketing is actually like this evolution! Chinese companies must use their own models in marketing to truly achieve a leap from manufacturing to creation! The world's top 500 want to establish a foothold in the Chinese market, and must also find their own marketing ideas based on the Chinese market. This era is actually evolving in this way, because this is a marketer's era! In addition to tempering their own routines, marketers have their own models and have no choice! This model is not his, nor mine, it is your own, this is the essence of marketing a hundred years of prosperity!
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