Thousands of people born and raised to become officially the first global youth creative officer of adidas neo

On November 27, 2017, adidas neo officially announced that the new generation of young idols - Yi Hao Qian Yi became adidas neo's first global youth creative officer. The talented Yi Long Millennium will take the lead as a global youth representative, and together with adidas neo will bring more unexpected surprises to young global groups.

This time, adidas neo announced on the eve of his 17th birthday (November 28th) Yi Qiang's 17th birthday (November 28th) that he would become the brand's first global youth creative officer as a gift for the birthday of Qian Xie. He hopes to accompany him in the future. At the same time, Yi Jin Qian gave birth to his first work as an adidas neo global youth creative officer on his birthday. Unlike all previous birthdays, this year, the Millennium joined hands with adidas neo to start a surprising "birthday reaction aid mode" to thank the fans for their companionship and support. 1128 limited edition "bags" full of implied meaning and creativity will be given to lucky fans through adidas neo's official website!

After 00 is a positive energy juvenile - Yi Yi Qianlong, handsome sunshine, full of vigor and vitality, from the music stage to the film and television variety show, dare to try, without fear of any challenge, vitality and upward personality accurately explain the adidas neo brand spirit - born healthy . In addition, as a new force in the fashion and fashion industry, Yi Jin Qian has a more natural sense of fashion in terms of outfitting. In his daily outfit, neo's PW has a very high image rate, and Millennials say that neo items often give him a lot of inspiration, full of vitality and trend, so that he can easily match his favorite. trendy style.

In the future, adidas neo will also work together to create more exciting “birth and success” brand events and share more dynamic and trendy new experiences with younger groups.