On February 27th, singer Jolin Tsai landed in Shanghai with his personal brand “72 Change†established in New York City, further expanding his career outside the artist's career. Another tide brand landed.
In February last year, Jolin Tsai announced the establishment of a personal brand in New York, USA. It is reported that in the past year, the brand was very popular in the United States, and only the first quarter's orders reached $1 million.
Jolin Tsai said that he was determined by design. She revealed that she devoted a lot of time and energy to clothing design in the past year, and she tried to preserve the color of music in her clothing.
STAGE shop
Artists investing in the clothing business is nothing new, but in recent years, male artists have been keen to invest in so-called fashion brands more than any other time. Jay Chou's PHANTACi, Luo Zhixiang's STAGE, Zhang Zhenyue, and Ge Minhui's Work n Play, Li Chen and Pan Yubai’s NPC, Samson’s Subcrew, Edison Chen’s CLOT, JUICY and ACU, and Lin Junjie’s SMG in Singapore... The Tide brand is slowly entering the consumer’s line of sight in a unique style, and gradually in the market. spread.
These brands have been demarcated by a new two-word word — the Tide brand. The Tide brand aims at the current influx of people, and the avant-garde avant-garde people who follow the LV and PRADA. Influxes are by no means brand animals, and their approval is not a "sprinkling."
Pan Yubai and Lin Junjie also introduced the "Limited Release" and "Don't Need to Spend Money" songs to promote their own business.
NIKE shoes in NPC
Who is the influx?
Chaozhou people have unique aesthetics, do not follow ordinary fashion trends, pay attention to social issues, and show their position with actions. They love music. They are more fashionable than fashionistas and younger than PARTY animals.
Outside the university art class, the 18-year-old girl A was wearing a Nike skateboarding shoe, a black paint-leather belt cap and a vest and a black patent leather clover backpack. The backpack was full of exotic things. In her favorite clothing brand, there is no so-called big-name card familiar to the people of the world, but it is full of CLOT and the "immortal Panda"-like tidal brand. In their eyes, Ha, Han, and Hari have become old-fashioned, and they have topped the national brand. The influx of people did not shout slogans like their predecessors, but they did it.
Influxes have their own philosophy of dressing and have their own fashionable ideas. They not only inherited Asian traditional culture, but also absorbed external stimuli and internalized into a unique Asian trend culture. They have original and unique self-concepts under the appearance of ordinary modern people.
SMG T-shirts Cooperated with Japanese Fashion Brands
What is the most popular?
Why can the tide brand be sought after by many influxes? Power is nothing less than the influx of people's love of music, the pursuit of idols, the release of patriotic emotions.
The tidal brand created by stars is easily recognized by fans. Fans' recognition of music can easily translate into recognition of celebrities, recognition of celebrity fashion, recognition of their aesthetics, and recognition of the brands they participate in. Use an idiom to call it "love house" and "wu".
What is the trend? In the current situation, the most popular domestic products. Influxes have seen a lot of pop and fashion, and they find it difficult to find cultural identity in these ocean trends. The influx of hundreds of millions of young people in China is fully capable of supporting a team with Chinese characteristics. With top quality products, Chinese culture is full of charm.
Zhichao people brand
Jay Chou Creative PHANTACi
Jay Chou is now one of the partners in Taiwan's top trend store, PHANTACi, and is also a trend figure.
PHANTACi originated from Jay Chou's idea of ​​naughty and bizarre. The brand was born in 2006 in the East District of Taiwan. Like the name of the store, the store and brand spirit in the East District gives the customer unlimited imagination and creativity.
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