The Shanshan clothing, which has been immersed in the clothing industry for 28 years, has ushered in a major outbreak this year. It is reported that Shanshan clothing's fast fashion sub-brand SHANSHAN will usher in the opening of 300 new stores this year.
Shanshan clothing was once brilliant in the 1980s and 1990s, and it became a generation of national costumes, but an era has passed. People's lifestyles have changed, and Shanshan clothing has to change. Shanshan, the helmsman of Shanshan, also made a sound for the future development of Shanshan clothing: "Shanshan should further increase its investment in the apparel sector and continue to innovate. Shanshan clothing not only has to be done, but also to carry forward."
Shanshan launched a new style sub-brand SHANSHAN, which is Shanshan's exploration of the new era. Shanshan launched a new fast fashion sub-brand SHANSHAN and quickly opened its first store. Sub-brands have achieved high evaluation and sales in a period of time. Among them, the daily sales of single stores are as high as 70,000 yuan, and the average store efficiency of new brands has increased by 200%-300%.
In addition to the strong brand influence of Shanshan Men's Wear, the new positioning SHANSHAN has seized the needs of consumers. SHANSHAN has a clear positioning, which is designed to meet the dress requirements of young and fashionable men, and insists on “comfort in fabric and material selection. "The experience, super cost. In terms of product design style, the new brand is more fashionable and casual. It covers three series of business casual, business fashion and lifestyle. The goal is to point to the younger generation of young men from 28 to 35 years old, men for young people. In the business market, the models are more fashionable and changeable, the price is more affordable, and the update speed is faster.
It is reported that SHANSHAN has set up an operation management system separately, and established a business division with all the businesses of the new positioning project as the core. Independently carry out product design, supply chain development, terminal operation, store training and warehousing logistics. Since entering the first person in July 2015, the introduction of excellent clothing brand professionals has nearly 100 people, and has formed a The young team with an average age of only 27 years old fully reflects the new thinking and new ideas of the new generation team.
Shanshan’s new positioning is becoming a new way to “subvert†the old model.
Editor in charge: Liu Bing
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