Fendi Poetry Magic Party Plays Pop Style Creative Flash Store Landing in Qingdao

On August 29th, the six-day magical vanguard party of the young fashion brand Fandee of Anlifang Group landed in Qingdao McKay’s main store. The event features PopUp Store's free and novel self-service shopping style, combining with Fendi Poetry's flagship product "Sweet Temptation" in the autumn/winter 2014 flagship product to play around with pop underwear, and exemplifying Findy's "Sexy & Chic" brand connotation.

POP UP STORE trendy shopping experience

The Fendi poetry avant-garde sentiment to Qingdao Station continued its activities in Shenzhen, Chengdu, and Guangzhou. Using the Pop Up Store, the most popular event in the world, it brought the most fashionable sense to consumers in Qingdao. Pop Up Store implied a short-term fashion store, which is different from the similar store layout and the aesthetics of commodity catalysis. It uses avant-garde design and display to create a free, open and interactive self-service experience shopping environment. Another wave of surprises stimulates the consumer's central nervous system, and it is an entertaining spirit.

The event featured 5 major event areas around the fashion and style of the Fendi’s brand. Each event area featured Fandegie's classic art styles with its unique art style. The sexy charm of “Super Sexy” was “girlish feelings”. Lovely dreamy and sweet, the imagination of Lucie's World, the dynamism of the "Sisterhood" movement, and the pastoral dream of the Mori girl wizard of "New Naturals", combined with the visual, auditory and tactile feelings that perfectly conveyed the sexyness of Fandecie. The fashionable style of eroticism, innocence, innocence, cuteness, naturalness and casualness will also bring avant-garde entertainment and interactive shopping experience to consumers in Qingdao.

"Sweet temptation" to play the wave of pop

As the protagonist of the party - "sweet temptation" pop pop underwear, as always highlighting the sweet sexy girls, fashion. Exaggerated dynamic wave points, various prints, hand-drawn illustrations, hit color, geometric graphics and other classic design elements are perfectly represented in the underwear design, representing the sexy, beautiful, dynamic Fandee "Sexy & Chic" women, with fun fashion Attitude, easy changeable pop style, show the temptation of sweet colors.

In addition, the event also showcased the "inside and out" cotton sweater series, subvert the traditional cotton sweater fashion awareness, through avant-garde bright colors, lace wave points, sweeping away the dull colors of autumn and winter, so that the overall shape come to the fore, to create a sense of the future Colorful hipster dressed up.

Mashup fashion trend

Fandee (Fandecie), as a young representative brand that leads the fashion trend, believes that every woman is a polyhedron. The essence of fashion lies in the beauty of women in life. Fendi Poetry advocates the design concept of "Sexy & Chic" and tries to interpret the curious and naughty ladies. They are sexy and charming, cling to the trend, and are naturally exuberant. Mix and Match "When mix-and-match became the trend of the current fashion trend, Fandecie had a perfect mix of European and American fashion styles and oriental comics from the very beginning of the brand's creation. Whether it was design or finished products, details and matching, Fandecie always adhering to "Sexy & Chic “Brand connotation, with a surrealistic approach full of fascination, has opened up a beautiful and stylish aesthetic journey that brings consumers unreserved resonance.