With WeChat boasting about hundreds of millions of users in China at an explosive rate and the so-called gurus in WeChat marketing workshops across the country, using WeChat marketing seems to be nothing new for businesses and brands.
In the increasingly fierce competition in the apparel industry today, can we use the WeChat to win marketing war? Say that the wave of mobile Internet billowed, either along the tide, or submerged by the tide, the most terrible is not aware of the market has been eliminated. Today, the reporter interviewed Tang Zhongchuan, the relevant person in charge of the public account of " Jinyuan Costumes", the benchmarking company for WeChat marketing in the apparel industry, and briefed them on several short questions to share with friends in the industry.
Q1: How to use WeChat marketing specifically?
Soup: So-called WeChat marketing, we can say that we are operating the "Golden Court Costumes" WeChat official form to provide more services for brand fans, at present, we daily addition to editing a micro-channel content, the concern of our fans can Get more through the three customized menus of "Shopping Zone", "Brand Zone" and "Personal Center" in the home page of "Jin Yuan Costumes" WeChat Home Page. In addition, more convenient and in-depth interactions can also be achieved through online consultation . For example, new products, physical stores to join the consultation and so on. In general, if you really want to achieve the purpose of marketing through WeChat, then you need to plan your business ideas, integrate resources and set clear goals. If done for the sake of the hair, then it will reduce the brand's position in the eyes of fans. Therefore, the brand WeChat public accounts must be well managed their own relationship with fans, with the mentality of making friends WeChat marketing, to narrow the distance between the two sides.
Q2: Why choose cooperation with WeChat? What is the monthly turnover?
Soup: On the one hand, Weixin users at home and abroad have reached 6 billion, we are very optimistic about the future WeChat as the entrance of mobile e-commerce advantages; the other hand, our brand has a large number of stores and large consumer groups, will help promote the official WeChat, The next step we will consider upgrading to a service number and access to micro-payments for more cooperation between the two sides to explore. The monthly turnover rate, is currently in the incubation period WeChat shopping habits, basically in line with our expectations.
Q3: Compared with the traditional way of sales, WeChat apparel brand brought what?
Soup: WeChat public account itself is a very good platform for clothing brand digital survival, "Golden Garden Costume" official WeChat to create the form of light APP, fans read the information at the same time can also be online shopping, so compared with the traditional sales methods, and more Conducive to the promotion of brand awareness of consumers in depth, understand each piece of clothing, to understand the designer's design inspiration and original intention, rather than the store sales staff to introduce colloquial style to consumers, it is difficult to pass more brand itself Things to express
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