Poetic Ladies: The first in China to put forward the concept of "affordable lady fashion"

Xiamen Poetry Love Clothing Co., Ltd. was founded in 2003, is a collection of design, development, production, sales, service as one of the casual fashion women's apparel companies. The company has advanced clothing equipment and a modern flow line; it has a variety of professionals and focus on training and reserve cadres and other new forces. Always adhere to people-oriented, scientific management.
In the post-financial crisis era, China's garment companies that have experienced storms for more than 30 years are once again faced with major changes in the industry! With the reshuffling of apparel industry, business men's and other subdivided categories, they have also entered the children's wear, furniture, and women's wear. A new era of subdivided categories. Women's clothing is the main force for clothing sales. In recent years, China's women's wear industry has developed rapidly. Compared with the international advanced level, China's gap is gradually narrowing. The women's clothing industry is developing in the direction of industrial upgrading on the road to brand management, and women's production and management companies are maturing. Therefore, the future of women's clothing is very promising. Ben Wang reporter specially interviewed Huang Baolong, general manager of the poetry (Xiamen) Garments Co., Ltd., who was in the budding stage of the brand development.

The reporter was informed that Xiamen Poetry Love Clothing Co., Ltd. was founded in 2003, is a collection of design, development, production, sales, service as one of the casual fashion women's apparel companies. The company has advanced clothing equipment and a modern flow line; it has a variety of professionals and focus on training and reserve cadres and other new forces. Always adhere to people-oriented, scientific management. At the same time, we pay attention to brand development, promote personalization, leisure, and brand awareness. We focus on the selection, design, and production of products while pursuing simplicity, generosity, naturalness, comfort, and relaxation. We are full of youth and vitality, and bring uniqueness to consumers. The quality and temperament.

In recent years, the company has continuously expanded its scale, adhering to the service concept of “Quality is King, Value Leverage”. The product belt is constantly enriched and the quality is continuously improved. The nationwide sales network has been gradually improved. Currently, it has grown to more than 300 distribution outlets and has excellent performance. In the second half of the year, poetic women began to attack heavily. Huang Baolong said.

Wu Jingmin, a senior partner of Liangyifa Media, told reporters that at present, the domestic ladies' category is not big and contains a huge market space, and the Xiamen region is one of the major production bases of domestic ladies' ladies. Therefore, the prospects are bright. In the second half of 2013, poetry and women's clothing formally joined hands with Liang Yifa Media to open up a new map of “parity lady fashion”. Next, Love • Bloom 2014 poetic women's spring and summer new product launch will be held on November 19th in Xiamen. For the budding poetic women's brand, it is the first time to open a new special release show.

Poetic style brand story brand positioning

The first poetry-loving women's clothing brand put forward the "flat parity ladies fashion" brand positioning. Women's fashion advocates a simple lifestyle, with the aim of concise fashion and a style of pursuing self-personality. Detailed interpretation of the perfect combination of personality and lady. Walking in the forefront of fashion in each season, it has become a fashionable fashion brand. The ageing of consumers is locked between the ages of 18 and 38. The core age group is between 22 and 30. It mainly targets college students, white-collar workers, teachers, civil servants, and new women who advocate the culture of ladies. Meet the needs of women who seek freedom and self. To provide consumers with excellent quality and comfortable clothing at a popular price.

design concept

Simple, classic, fashionable, ladylike and other unique styles, with fashion color and trend design concept, through perceptual, fashion, exquisite performance techniques and unique shop space design art, to achieve and meet the individual needs of women to show themselves, for the modern Tasteful women create a perfect dress concept.

Brand Culture

“Poetic and Bizarre” is a special slogan for the brand. The poetic esthetic women are dedicated to “disseminating the new lady fashion concept and leading the era of new women's dress.

Business model

Mainly to "direct chain, franchising chain, provincial and municipal distributors" for the business model.

Brand management policy

Adhere to the "unified image, unified planning, unified management" as the company's operating philosophy.


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