2013 Very Trendy Event YOHO!

In 2013, YOHO!, the most influential media group in the Mainland, brought special planning, YO'HOOD, a special event of 2013, to the Shanghai Exhibition Center on July 27th and 28th.

YO'HOOD is derived from YOHO! NEIGHBORHOOD, meaning YOHO! creates a young trend community. Here, YOHO! gathers all young trend lovers and feels the power of original culture. With the concept of "being a trend buyer," YO'HOOD has assembled over 50 of the world's top fashion brands, offering new products for fall and winter in its latest season. Consumers can use YOHO! to carry out new product pre-orders on the spot and experience a new online and offline integrated consumption model. Chen Guanxi, Zhou Bichang, Fuji Liang, NIGO?, Kurashiki Ishita and many other brand leaders have appeared in YO'HOOD, displaying new releases, trending cultural forums, on-site signings, and bringing great parties together. Dingli offered the strongest feast in history.

The world's top trend brands gather, exclusive special plan YO'HOODIE

More than 50 world-leading brands from the United States, Japan, Taiwan, Hong Kong and China, including Clot, Human Made, Stussy, Undefeated, Head Porter, Medicom Toy, Peter Jensen and Hypeeast, formed the strong lineup of YO'HOOD. YO'HOOD is inviting international front-line fashion brands and also supports local original forces. Chen Guanxi, Zhou Bichang, Fuji Liang, Sam Lee, Japanese fashion godfather NIGO?, street fashion designer Kazuki Kuraishi, famous American splice master DrRomanelli, fashion prestigious Peter Jensen, and current author All Gone by Michael Dupouy , China's most powerful young designers to Shangguan? blow hot? 蛑 ? 砣朔 砣朔 砣朔 椎 椎 椎?

In order to verify this historical moment, YO'DOOD invited participating brands to participate in the planning of the previous killer's heavyweight cascade YO'HOODIE, which includes CLOT, Human Made, DRx, SSUR, Undefeated, Medicom Toy, and Head Porter. Mark Mcnairy, Heater Grey Wall, Peter Jensen, Hood by Air, Frank 151, Begins and other top tidal brands offer HOODIE's co-branded HOODIE and exclusive sale at YO'HOOD.

Thousands trend party

The world's top fashion brands have jointly released their new products for autumn and winter. The main manager’s live sharing of the new season’s creative inspiration and the huge lineup of Fashion Show has become a major attraction of the live event.

The well-known entertainer Zhou Bichang of the newest local original tidal brand leader also brought new products to the fall and winter season of his own brand Begins. Since this event coincides with the date near the date of the pen, the pen and pen also used this event to hold a lively birthday celebration with the fans at the YO'HOOD event site, drawing on this event. The crowning touch.

The highlight of YO'HOOD - YO'HOOD VIP Party has become a gathering place for the influx of Shanghai's influx of people. Thousands of trend-leading figures and trend-loving lovers are celebrating together. The LADY GAGA music MV creative director, Kanye West's current partner Matthew Williams personally directed the film and presented the exclusive joint project YO'HOODIE's Fashion Show. The top production team brought the audience a top-notch audio-visual experience. DJ Been Trill brought his TRAP electric sound to Party on the party. In the atmosphere created by the top production team, he presented the audience with a high dynamic, full-range DJ performance. After that, Chen Guanxi × MC YAN × the kitchen trio made a performance on the stage. The Party thus reached a climax.

Trend Forum Boosts Industry Development Trend Collection

Another not-to-be-missed event was created by YO'HOOD, a multi-faceted cultural forum attended by YO'HOOD, to share their unique insights on the development of the trend industry, and to jointly sign off on this site. The latest issue of "FRANK Zhonghua Baojian" was jointly launched by YOHO!, CLOT and Frank 151.

As a trend culture leader, YOHO! has always been committed to the promotion of China's trend culture. This time, YO'HOOD, a global trend culture gathering platform, has been invited to invite leaders of major trends to discuss trend culture and industry promotion.

The sponsors of the YO'HOOD Group also expressed their hope to promote the use of YO'HOOD Trend Forum to provide a lot of valuable comments and suggestions for many other trendsetters and trend lovers present on the forum. The willingness of the trend industry to develop in China. After the forum was the signing of the "FRANK Zhonghua Baojian", the new quarterly themed publication brought by FRANK151. Edmund Cruz, NIGO?, Kazuki, Undefeated leader Eddie Cruz, Street Guru ALL GONE mastermind Michael Dupouy, FRANK 151 chief Stephen Malbon, SSUR chief RUSS and other big names are all involved in the signings. There are long queues of fans at the scene, just to get this collection worthy of the collection.

Online and offline integration, new shopping experience

During the two days of July 27th and 28th, trend-lovers took a close contact with the trend-fighting idols and top brands in addition to this event, and experienced a kind of experience through this YO'HOOOD. Brand new shopping style.

YO'HOOD activities use on-site cashless transactions without shopping bags. Consumers only need to redeem their PASS cards. After scanning, they can put their products into YOHO! In the shopping cart with goods, they will land on YOHO! You can complete the shopping and deliver the goods to your home. The event time is 2+7 mode. In addition to the two-day offline activities, online sales will continue for a week (July 29-August 4).

There is no doubt that YOHO! is leading a new way of life and has gradually established its leading position in the trend world. What kind of miracle can this magnificent event bring us? What breakthroughs will the domestic e-commerce industry make? Let's wait and see.

Details login: yohobuy.com