Fresh Ocean Wind 2013 Shenzhen FACIAL Interview

The thirteenth Shenzhen apparel trade fair in Shenzhen Convention and Exhibition Center held a grand China Renren reporter walked into the exhibition broadcast and interview! In Hall 1, Vaticano brand blue-and-white marine style has attracted the attention of reporters, do not consciously walked into the pavilion, and Shenzhen Vaticano Fashion Co., Ltd. Deputy General Manager Wang to conduct some conversation, Let beauty network reporter for Vaticano Sin has a more comprehensive understanding and understanding! Beauty Network Reporter: Hello, this is Vatican Sinuo several times to participate in Shenzhen Garment Fair? Wang total: This is Vatican Sinuo eighth Shenzhen service to attend the fair. Beauty Network Reporter: That is the veteran level of the characters, and certainly for the show also has its own exclusive secret, and can you tell me about it? Wang total: I personally think that to participate in the show, the first is to target: Customize their own goals, toward the goal in order to have more direction and more will have passion. The second is to be well connected with the Organizing Committee, the show related issues to understand clearly, or blindly participate in the show is not up to the goal. The third is the layout of the booth must be a professional designer to come to design, in the exhibition, hundreds of thousands of companies gathered in one, if your pavilion image too general, it is easy to sink, not only can not get to enhance the image and The role of promotion, but will affect the brand image, play a side effect! Fourth: If exhibitors, there is no perfect product is best not to come, since China's reform and opening up, the garment industry continues to improve, competition is growing, you want to fish in troubled waters or strength is not desirable. Beauty Network Reporter: As you said to participate in the show, the target positioning is very important, then Vaticano's participation in the show's goal is what? Wang Wang: Vatican Sinuo The brand was established 19 years ago, has been much loved by consumers, in recent years, Vatican Sinuo brand is constantly upgrading, brand new transformation, combined with multi-brand marketing strategy goals, filtering Some low-end products, so more toward high-end. This exhibition we are holding this one toward high-end goal. Beauty Network Reporter: The exhibition also attracted the attention of many visitors, it does not know the theme of the exhibition design is what? Wang total: This time we mainly introduce AEGEAN SEA dream fans Aegean Sea, SAHARA Sahara trip. The theme of our entire pavilion is also to set off two kinds of customs, the products and brands into the Yunshan culture, as a key manifestation. And now more and more people aspire to the desert, yearning for freedom, so this is also a manifestation of human nature. Beauty Network Reporter: Could you simply introduce us Van Gogh's brand style? Wang total: At present we have launched two major series, the sea of ​​love and the desert trip, then we will launch the third largest series, the current style of business hardcover-based, highlighting the business people's dress style, followed by senior leisure club series to Golf-based play, and will launch an international series, to inject more social mainstream elite fashion and personality style. Beauty Network Reporter: What are the major consumer groups? Wang total: The main consumer groups are successful people locked at home and abroad, the age position is 30-50 years old. Beauty Network Reporter: That market price? Wang total: ranging from, belonging to the high-end brand price, is one of the few to do more successful high-end brand. Beauty Network Reporter: Pavilion into the column are all our new summer, then our current progress in autumn and winter wear how? Wang always: our autumn and winter orders will have been successfully held, and now all the products have been completed. This is a summer product for the season's visual habits. Beauty Network Reporter: Can we tell you about the characteristics of autumn and winter new products? Wang total: Our autumn and winter new products will continue to extend the Aegean Sea and hardcover series, based on the traditional added down jacket series, but our down jacket is not only in the material on the warm, style is very lightweight, breaking the previously bloated style, so that the wearer is warm fashion. Beauty Network Reporter: Vatican Sinuo then join the situation in the country how? Wang total: now in the country already has more than 180 stores, then will march 300, at the same time we will combine the needs of brand promotion, will filter some low-end franchisee, promote the brand to the high-end process, improve joining Business threshold. The autumn and winter orders will focus our customers a lot, but the specific data also need our further screening. In this case, we not only responsible for the franchisee, but also for different franchisees to develop the appropriate sets of promotional programs, the use of professional know the team to help franchisees to enhance performance, our team of designers will also continue to improve, to help franchisees Enhance the overall image. In addition, we will also launch a series of preferential orders strategy, and franchisees together to overcome the current fierce competition in the apparel industry! Beauty Network Reporter: That the key investment areas in the future are in what areas? Wang total: Our investment area is for the country, is currently based in first-tier cities, in the future will enter the second-tier cities! Beauty Network Reporter: That do not know to join Vaticano brand needs what conditions? Wang total: Vaticano to join Vaticano to have a certain taste, and our brand line, agree with our development strategy, we will increase the intensity of support, ordering rate, marketing plan, vip system, continue to assist dealers! Beauty Network Reporter: I believe Wang Wang, after you explain in detail, the majority of dealers for Vaticano Sin also have a better understanding, that today we first talk here. On behalf of the Chinese Beauty Network, I wish you better and better brand development.

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