The Enchantment of China's Costumes NE·TIGER Helps the 2013 “Satjenadiglia Heritage and Culture Festival” Chinese Guest Country Activities

On March 18th, 2013, the 2013 “Satjenadiglia Heritage and Culture Festival” hosted by the Ministry of Culture of the People's Republic of China hosted a grand press conference and launch ceremony at the Beijing Capital Museum. Sun Jianhua, deputy director of the Outreach Bureau of the Ministry of Culture, and Zaide, the ambassador to Saudi Arabia, attended the press conference. The famous Chinese movie star Mr. Cheng Long served as the Cultural Ambassador of China and Honorary Curator of the Hon. Bin State Museum. NE·TIGER, a representative of high-end fashion brands in China, was invited by the Ministry of Culture to perform the advanced customized costume display of “Enchanting Chinese clothes”, and pushed the conference to the climax.

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The 2013 China Saudi Arabian Heritage Festival will be held in Riyadh, the Kingdom of Saudi Arabia, from April 3rd to 19th. China’s host country activity is based on the theme of “China” and focuses on the four aspects of “clothing, food, housing, and transportation” that are closely related to people’s lives. It has designed a “splendid world”, “taste is mellow”, “civilized world” and “leap” The 4 chapters of the century are the main contents of the exhibition. At that time, NE•TIGER suits, as national clothes representing the Chinese nation’s spirit, will show visitors from all over the world in the "Splendid world" chapters the profoundness of Chinese dress culture, including those selected in the world and national intangible names. The Brocade, Suzhou Embroidery, Xiang Embroidery, and Embroidered Embroidery in "Four Embroidery and Three Brocades". As the guest country of China, adhering to the concept of "civilization and sharing with the world," China hopes that the people of Saudi Arabia will see a country with traditional cultural heritage and modern development and innovation. This will be a dialogue between classical and modern. This is exactly the same as the design concept of “convergence of ancient and modern Chinese and Western” inherited by NE·TIGER, which is rooted in the costume culture of Long Huaxia. NE·TIGER has always been committed to inheriting the traditional culture of China for 5,000 years. It is a Chinese costume that carries the twists and turns of the past that has passed through the years and is almost lost. The brocade craftsmanship has enabled NE·TIGER to customize the Chinese costume again. Cultural legend. Drawing on the inspiration for Chinese costume art, we have created new ways to create unique ideas that lead fashion. NE·TIGER transformed the deep understanding of traditional culture into a groundbreaking inspiration, and reshaped and emerging Chinese traditional costume culture as the soul of creation. Using modern three-dimensional tailoring techniques, Huaxia's ancient costume culture was vividly displayed at the gorgeous NE·TIGER. Above the Chinese clothes, the classic and fashionable collisions are achieved.

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